SAN FRANCISCO, July 21, 2017 /PRNewswire/ -- 6sense, the industry's leading AI and big data-powered intelligent marketing cloud, today announced the appointment of Jason Zintak as CEO to lead the company as it moves the marketing technology world away from outdated tools and ushers in the next generation of B2B marketing platforms. Zintak has spent over two decades leading enterprise technology companies, most recently as CEO of Platfora, a leader in big data analytics, and as CRO of Responsys, a pioneer in enterprise marketing technology. He is taking the helm at 6sense at a time when the marketing technology industry recognizes the critical need to capitalize on the power of big data and AI.
"I've seen firsthand the transformational power that big data and machine learning can bring to a company, but unfortunately, B2B sales and marketing organizations have been left behind by this wave," said Zintak. "With validation from both a strong enterprise customer base as well as the analyst community, 6sense is poised to reinvent how we think about every aspect of marketing – from dynamic, time-based target account identification, to attribution, media spend and campaign management. I'm thrilled to join such a passionate and talented team with the technical chops and domain expertise to evolve this massive market."
Zintak is a proven leader of growth-stage B2B software companies with a winning record of excellence and dominance scaling marketing and sales organizations. Over the past 23 years, Zintak has helped establish disruptive platforms in marketing technology, ERP, CRM and supply chain. Most recently, he was CEO of Platfora, which was acquired by Workday in 2016. Prior to Platfora, Zintak was chief revenue officer at Responsys, which was acquired by Oracle in 2013 for $1.5 billion, and EVP of worldwide sales and marketing for JDA Software. He also spent eight years at SAP, where he served in various sales and leadership roles spanning multiple technology categories and industry verticals
Zintak joins 6sense at a time when the marketing automation software market is expected to reach $7.63 billion worldwide by 2025, according to a study by Research and Markets. While marketers have been drawn to the promise of this technology, first-generation marketing platforms aren't architected to align with the modern, cross-channel B2B buyer journey. They provide no visibility into the front half of the buying cycle, and no infrastructure to deliver real-time insight from the massive volumes of unstructured behavioral data that this requires. And they still require massive manual effort to execute even basic campaigns, let alone orchestrated omni-channel programs.
By contrast, 6sense was built on a true, big data AI platform, and has used modern advances in data science to finally deliver on marketing technology's promise: complete omni-channel buyer visibility, highly converting pipeline and measurable proof of ROI. The company works with Fortune 5000 enterprises and fast-growing B2B companies including Box, Cisco, Dell, and Netsuite to effectively find in-market buyers, reach them and convert them – and ultimately drive revenue. 6sense customers have the critical ability to operate not simply on gut instinct and static look-alike firmographics, but on detection of active buying cycles that indicate a business need and propensity to purchase.
The 6sense intelligent marketing cloud uses big data technology, time-based modeling and AI to help B2B marketing organizations deliver significantly higher levels of pipeline and revenue. As buyers complete research across the web, they are leaving a rich digital trace of their needs. By analyzing billions of rows of this unstructured behavioral data from across the web, combined with full continuous syncs of customers' first party data, 6sense provides unique visibility across the entire customer journey for both anonymous and known buyers, and ensures that marketing and sales can engage their accounts at exactly the right time.
6sense was founded by Amanda Kahlow, who will assume the position of chief strategy officer and executive chairman and maintain an active role in moving the company and the market forward.
"6sense has the wind in our sails. We found our market fit and have a rock-solid platform," said Kahlow. "In order to step on the gas into hyper-growth, it was time to find a leader with proven experience scaling enterprise organizations globally. We're fortunate in Jason to not only have someone who has seen the movie before, but has done so within our core areas of focus. I could not be more excited to have Jason join the 6sense family as our CEO."
About 6sense 6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's AI patent-protected platform power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.