GUANGZHOU, China, Sept. 30 /PRNewswire-Asia-FirstCall/ -- 7 Days Group Holdings Limited ("7 Days Group" or the "Company") (NYSE: SVN), a leading economy hotel chain based in China, announced today it has signed a strategic cooperation agreement with AIRLAND Enterprise Company Limited to upgrade all of its guest rooms with AIRLAND mattresses.
7 Days Group is China's first economy hotel chain to outfit its guest rooms with AIRLAND Ultra Chiropractic Series mattresses, which are most often found in four- and five-star hotels. With its 45-year history in producing high-end mattresses, AIRLAND is the market leader in Hong Kong with an established reputation for producing superior quality products. It holds several industry leading technologies and patents, with products sales in North America, Europe and Southeast Asian markets.
7 Days Group plans to gradually upgrade all of its guest rooms with AIRLAND Ultra Chiropractic Series mattresses over the next two years. This strategic agreement with AIRLAND represents another major initiative by 7 Days Group to deliver a better customer experience by focusing investment on its customers' key needs. In addition to the direct benefit to customers, 7 Days Group believes the upgraded bedding will provide it with a clear competitive advantage and a more attractive offering to potential managed hotel partners.
Mr. Alex Nanyan Zheng, 7 Days Group's Chief Executive Officer and Director, commented, "As a leading economy hotel brand with the largest membership base in China, we understand that consistently providing clean and comfortable guest rooms at affordable rates is what drives customers to our hotels. As such, beds and bedding have always been an important part of the experience at our hotels. After a comprehensive selection process, we have selected AIRLAND as our bedding partner given its commitment to providing comfortable, healthy and high quality products. This approach reflects 7 Days Group' operating philosophy of focusing spending on our customers' core needs, which include a convenient booking process and a comfortable and clean in-room environment. Providing our customers with high quality AIRLAND mattresses is a key strategic initiative which we believe will further differentiate our hotels, enhance our brand equity and further develop member loyalty."
About 7 Days Group Holdings Limited
7 Days Group is a leading and fast growing national economy hotel chain based in China. It converts and operates limited service economy hotels across major metropolitan areas in China under its award-winning "7 Days Inn" brand. The Company strives to offer consistent and high-quality accommodations and services primarily to the growing population of value-conscious business and leisure travelers who demand affordable, clean, comfortable, convenient and safe lodging, and to respond to its guests' needs.
About AIRLAND Enterprise Company Limited
With amidst 45 years of development, AIRLAND's scope of operations successfully covered manufacturing and sales of household products (mainly mattress and bedding products), property development and hotel operation and management, power station and toys manufacturing. AIRLAND, being the leader of spring mattress industry in China, aims at providing the most healthy and comfortable bedding products for consumers. With refined and healthy household products, AIRLAND creates a harmony natural life for people who are attentive to good-quality life, which they could get access to the unparalleled quality of sleep easily. For further information, please kindly visit http://www.airland.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release contains "forward-looking statements." These forward- looking statements are not historical facts but instead represent only the Company's belief regarding future events, many of which, by their nature, are inherently uncertain and outside of the Company's control. The Company's actual results and financial condition and other circumstances may differ, possibly materially, from the anticipated results indicated in these forward- looking statements.
Other factors that could cause forward-looking statements to differ materially from actual future events or results include risks and uncertainties related to: risks associated with the Company's limited operating history and historical operating losses; uncertainties regarding the Company's ability to continue its growth and achieve profitability; uncertainties regarding the Company's ability to fund its working capital needs; uncertainties regarding the Company's ability to expand its operations while maintaining consistent and high-quality accommodations and services; uncertainties regarding the Company's ability to respond to competitive pressures; and uncertainties associated with factors typically affecting the lodging industry, including changes in economic conditions, adverse weather conditions, natural disasters or outbreaks of serious contagious diseases in markets where the Company has a presence. For a discussion of other important factors that could adversely affect the Company's business, financial condition, results of operations and prospects, see "Risk Factors" beginning on page 9 of the Company's 2009 Annual Report on Form 20-F and is available on the SEC's website at www.sec.gov.
For more information, please contact: Investor Contact: Vivian Chen, Investor Relations Senior Manager 7 Days Group Holdings Limited Tel: +86-20-8922-5858 Email: IR@7daysinn.cn Investor Relations (HK): Ruby Yim, Managing Director Taylor Rafferty Tel: +852-3196-3712 Investor Relations (US): Mahmoud Siddig, Director Taylor Rafferty Tel: +1-212-889-4350
SOURCE 7 Days Group Holdings Limited