7-Eleven, Inc. Opens Doors to Emerging Brands with 2026 Brands with Heart™ Showcase

Applications now open for innovative, retail-ready products that meet the evolving needs of today's customer

IRVING, Texas, Sept. 17, 2025 /PRNewswire/ -- 7-Eleven, Inc., the world's largest convenience retailer, has officially opened applications for its seventh annual Brands with Heart™  showcase, a unique program that offers emerging brands the opportunity to showcase their products in 7-Eleven^®, Speedway^® and Stripes^® stores across the U.S. Brands are encouraged to apply now at 7-Eleven.com/Emerging-Brands. Applications are open through October 13, 2025.

The Brands with Heart showcase is 7-Eleven's accelerator for emerging consumer packaged goods (CPG) brands. The program aims to build a path for growing companies within 7-Eleven's family of stores, from brand discovery to in-store testing. This year, 7-Eleven is seeking CPG products that bring innovation to snacks, beverages, and frozen treats.   

"At 7-Eleven, we're looking for bold ideas and unique products that will stand out in our stores," said Jesus Delgado-Jenkins, Executive Vice President, Chief Merchandising Officer at 7-Eleven. "Brands with Heart is our way of championing the next generation of innovators while giving our customers something new to love."

Applicants are encouraged to highlight what sets their products apart, whether through next-level taste, packaging innovation or purpose-driven efforts. In early 2026, the program will culminate with selected brands participating in educational sessions and direct pitch opportunities with category managers.

"We are all about empowering the next generation of brands that not only bring fresh thinking and standout quality but also share a clear sense of purpose and responsibility with today's consumers," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven. "We're excited to discover new products that go beyond taste and innovation to reflect the values and evolving needs of our customers."

Following the showcase, select brands will be chosen for an in-store test at participating stores across the U.S. with a path to scale nationally.

Emerging protein cereal brand, Magic Spoon's Director of Sales, Alternate Channels, Hilary Freedman shared, "Magic Spoon was thrilled to be selected for the 7-Eleven Brands with Heart Program, allowing us to bring our Protein Treats to stores across the New York area. The entire 7-Eleven team, from category managers to leadership, has been highly supportive throughout the program, helping us maximize our test for success."

To apply, visit 7-Eleven.com/Emerging-Brands. Submissions close October 13, 2025.

About 7-Eleven, Inc. 

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®, Stripes^®, Laredo Taco Company^® and Raise the Roost^® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven offers customers fresh, high-quality and convenient food options like wraps, sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 100 million members, place an order in the 7NOW^® delivery app with real-time tracking and delivery typically in about 30 minutes, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.

SOURCE 7-Eleven, Inc.