7-Eleven, Inc. Takes the Wheel with XBOX to Hit the Virtual Streets of Forza Horizon 6

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Oct 08, 2026, 07:11 ET

Players can make an in-game pit stop at the iconic storefront in the latest Horizon Meets update and unlock real-world rewards at participating stores

IRVING, Texas , Oct. 8, 2026 /PRNewswire/ -- Grab the controllers and rev those engines! 7-Eleven, Inc. is teaming up with XBOX to give players an all-new way to experience the brand on the virtual streets of Japan through the world of Forza Horizon 6. The latest series update, Horizon Meets, features a new 7-Eleven Evolving World where players can convoy up and show off their rides at a virtual storefront inspired by 7-Eleven stores in Japan. Fans can also keep the fun going in real life with in-store rewards at participating 7-Eleven®, Speedway® and Stripes® stores, along with a limited-edition merch drop on 7Collection™, the retailer's official online merchandise shop.

Set in Japan, Forza Horizon 6's latest update celebrates the country's legendary passion for cars and driving – and every great ride needs the right place to pull up. With the new 7-Eleven Evolving World, fans can join a car meet right in the konbini parking lot, turning the iconic storefront into a virtual gathering spot where players can park, snap photos, check out customized rides and even recreate their favorite builds. The update also features a kawaii Egg Salad Sandwich collectible inspired by the tamago sando sold in 7-Eleven stores across Japan. Plus, users can unlock a new Prop Pack to amp up their virtual creations and a clerk shirt inspired by those worn in 7-Eleven stores in Japan for their in-game character.

The fun doesn't stop at the finish line! 7Rewards^® and Speedy Rewards^® members can power up outside the game with a free small Slurpee® drink and exclusive Forza Horizon 6 in-game content when they purchase a $15, $25 or $50 XBOX gift card at participating stores nationwide*. Each gift card unlocks an exclusive 7-Eleven-wrapped Toyota GR-Supra livery in the game, inspired by the real-world car wrap that 7-Eleven and Toyota created earlier this year**.

"7-Eleven is always ready for the pit stops that keep adventures going, and Forza Horizon 6 from XBOX brings that spirit to life through the thrill of the drive," said Raghu Mahadevan, Executive Vice President, Chief Digital and Information Officer 7-Eleven, Inc. "The crossover brings together gaming and car fandom in a way that lets players experience 7-Eleven from the driver's seat."

The fandom continues beyond the controller with a limited-edition apparel and merchandise collaboration between 7-Eleven, Forza Horizon 6 and Toyota, exclusively available on 7Collection.com. Inspired by elements from the game, the collection includes streetwear-style tees, hoodies, outerwear and accessories***. Fans can follow 7-Eleven's Instagram page for more exciting updates.

** Subject to availability, while quantities last. See gift cards for details, terms, conditions and (if applicable) fees, as set forth at https://bonuscoderewards.com/US0826FRZ. Qualifying XBOX gift card purchases must be made between 8/26/26 - 10/27/26 to receive Forza Horizon 6 in-game content.

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 12,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs, which have more than 100 million members. Customers can also place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, depending on the market, driver availability, weather, traffic conditions, and other factors. Find out more online at www.7-eleven.com.

CONTACT:7-Eleven, Inc. Corporate Communications
[email protected]

SOURCE 7-Eleven, Inc.