CHARLOTTE, N.C., March 12, 2019 /PRNewswire/ -- 704Games, NASCAR's esports licensee on Xbox One and PlayStation®4, announced today new personnel and an organizational restructuring as the company poises for future growth and realigns to further focus on esports, development, and competitor and fan engagement.
Colin Smith has been named President at 704Games. While new to the company, Smith is a veteran in the digital media and sports marketing space and spent over five years at NASCAR Digital Media before becoming CEO at Motorsport Network.
After Motorsports Network acquired 704Games in August 2018, Smith oversaw the smooth integration of the video game developer and NASCAR Heat® franchise publisher into Motorsports Network. During that time, he became familiar with the company and its day-to-day operations.
"After working with the team at 704Games, the management team at Motorsport Network and I realized the untapped potential in the company," said Colin Smith. "As we look towards the future, we'll be doubling down our focus on the growing popularity of esports, developing a more robust racing environment within the NASCAR Heat game, and expanding our platform in the US and abroad."
As part of the reorganization at 704Games, Ed Martin has been named Managing Director of Esports & Partnerships. Martin will now be overseeing the day-to-day management and development of the eNASCAR Heat Pro League™, as well as all other esports tournaments and opportunities for the NASCAR Heat franchise.
Martin's first task as Managing Director was leading the inaugural eNASCAR Heat Pro League Draft that took place Sunday, March 10 at ISM Raceway. Fourteen race teams were on-hand to draft twenty-eight esport drivers as well as many NASCAR stars in attendance including Richard Petty, 2018 NASCAR Champion Joey Logano, Brad Keselowski, Chase Elliott, Kurt Busch, NASCAR President Steve Phelps, and many others.
In other personnel news, former CEO Paul Brooks will move to an advisory role as non-executive Chairman. Additionally, 704Games has hired two new employees to its marketing department. Stephen Wang has joined 704Games as the Esports & Mobile Marketing Manager. Wang has over five years of experience working in mobile gaming and esports and will help 704Games build its esports league and expand its mobile gaming platform. Zane Lovett, who spent over 9 years in the video game industry with Electronic Arts and Blizzard Entertainment working on building communities with fans and developers, has been hired as the Community Manager.
Fans can learn more about 704Games and the eNASCAR Heat Pro League at NASCARHeat.com.
704Games is a video game publisher and developer focused on delivering high-quality experiences on console and mobile. 704Games, a video game licensee of NASCAR, released NASCAR Heat 3 on the PlayStation®4 computer entertainment system and Xbox One in September 2018. The gaming company also released NASCAR Heat Mobile, the first authentic NASCAR mobile racing game on iOS and Android devices, in 2017. 704Games is headquartered in Charlotte, North Carolina and is part of the Motorsport Network portfolio of racing and automotive assets. For more information, please visit www.704games.com.