$750M Truing Capital Advisors Launches in Las Vegas as Independent Firm Serving Business Owners & Families

Wealth management practice focused on business owners and families partners with Elevation Point

MINNEAPOLIS, Oct. 20, 2026 /PRNewswire/ -- Elevation Point, a growth accelerator and minority stake partner for independent advisors and breakaway firms, today announced a strategic minority investment in Truing Capital Advisors, a Las Vegas-based wealth management practice whose team oversaw approximately $750 million in assets under supervision at UBS.

Truing Capital Advisors is led by Founding Partners Russell Price and Salvatore (Sam) Mineo, each of whom brings more than 25 years of experience advising business owners and families. The firm focuses on clients whose wealth has become increasingly complex, including company founders and entrepreneurs, families with significant real estate and other concentrated assets, and individuals navigating major transitions such as the sale of a business, divorce or the loss of a spouse. Its approach brings together investment management, tax-aware planning and estate-planning coordination to help clients preserve, grow and transition wealth across generations. Truing Capital Advisors formerly operated as MPI Wealth Management in affiliation with UBS.

"Our mission is to continue growing one relationship and one client at a time," said Russell Price, Founding Partner of Truing Capital Advisors. "Our new structure gives us greater control over how we serve clients and the flexibility to build solutions around their needs, supported by the resources and capabilities of leading financial institutions. The discipline, integrity and experience our clients have come to expect from us will not change. What changes is our ability to deliver more for them."

Truing Capital Advisors will custody client assets with Goldman Sachs Custody Solutions (GSCS). Russell Price added, "When we decided to go independent, we wanted to give our clients more, not less. Our relationship with GSCS does exactly that. It gives our team access to world-class resources, research and insights, so we can spend more of our time on what we do best: delivering thoughtful advice, planning and guidance on the complex decisions that matter most to the families we serve."

"Everything about Truing starts with our clients," said Sam Mineo, Founding Partner of Truing Capital Advisors. "For more than 25 years, we've guided business owners and families through the moments that can change everything — selling a company, navigating a divorce, losing a spouse or preparing wealth for the next generation. We designed Truing around those moments: bringing the right resources together, simplifying complexity and giving each family the time and attention it takes to get it right."

"Russell and Sam have built their careers around helping business owners and families make thoughtful decisions when wealth and life become more complex," said Brad Smithy, CIMA®, Founding Partner and President of Wealth Management at Elevation Point. "Our role is to provide the infrastructure and resources that support the firm they are building while allowing them to retain the control and personal approach that make their practice successful."

Since its inception in June 2024, Elevation Point has invested in firms representing approximately $14.4 billion in client assets under supervision.

About Truing Capital Advisors

Truing Capital Advisors is a Las Vegas-based wealth management practice serving business owners, entrepreneurs and families with complex financial lives. The firm helps clients align investment management, tax-aware planning, estate-planning coordination and other wealth-management needs around the decisions that matter most to them. The name "Truing" reflects the firm's philosophy: bringing the many parts of a client's financial life into alignment.

About Elevation Point

Elevation Point is a wealth management firm focused on bringing together industry-leading independent advisors through minority stake partnerships with RIAs and advisors transitioning to independence. Distinguishing ourselves as accelerators in a landscape of aggregators, our growth partnership model empowers advisors to retain control over their futures, with our support. With a core focus on advisor values and clients' evolving needs, our mission is simple: to elevate the entire industry to higher ground.

For more information, please visit elevationpoint.com, and for the latest updates, follow Elevation Point on LinkedIn.

Disclosures

Truing Capital Advisors ("Truing") is a trade name of Elevation Point Wealth Partners, LLC, an SEC-registered investment adviser. Truing is not separately registered with the SEC. Investment advisory services are offered exclusively through Elevation Point Wealth Partners, LLC. SEC registration does not imply a certain level of skill or training. For more information, please refer to Elevation Point Wealth Partners' Form ADV, available at https://elevationpoint.com/adv/.

This press release is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Assets under supervision (AUS) include assets managed and advised upon. AUS figures reflect assets reported by each team or firm at the time of its partnership with Elevation Point (for Truing, assets the team oversaw at its previous firm) and are not updated for subsequent market movement or client activity. AUS differs from the assets under management reported in Elevation Point Wealth Partners' Form ADV.

Custody and Clearing Services

Custody, clearing and certain brokerage services are offered by Folio Investments, Inc., which conducts business as Goldman Sachs Custody Solutions (GSCS). GSCS is an SEC-registered broker-dealer and Member FINRA/MSRB/SIPC. Neither this material nor any of its contents shall constitute an offer, solicitation, or advice to buy or sell securities. Elevation Point and Truing Capital Advisors are independent entities and are not affiliated with Goldman Sachs.

Media Contact

Sarah Tremallo
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SOURCE Elevation Point