769 Entertainment And Laurieann Gibson Collaborate On "Shut Up and Dance"

"Shut Up and Dance"'s casting of Laurieann Gibson lines up perfectly with 769's mission for the recording. In 2017, Gibson told Life And Style, "Working with Michael Jackson, I finally understood that the gift of dance is born in the heavenly realm. He embodied the purest form—the world calls it magic, I call it dance." Understanding that 'magic,' this former In Living Color Fly Girl and current Dance Moms host has choreographed many of the world's greatest entertainers including Lady Gaga, Nicki Minaj, and Britney Spears. Now Laurianne Gibson will be applying her talents to herself, not only singing lead on the recording but also choreographing and creative directing the Jackson tribute's associated videos.

Jerry Greenberg, head of 769 Entertainment and driving force behind "Shut Up And Dance" also worked with Michael Jackson and dozens of artists as well as behind the scenes of many successful creative projects. "Meeting Michael Jackson for the first time was like meeting Walt Disney," Greenberg said in a 2009 statement. "His vision, creativity, and instinct for great talent and intelligent business sense all showed at our first meeting. Michael cared about finding new artists and discovering and developing the best music possible." During his tenure running various labels and A&R departments, Greenberg himself signed artists ranging from ABBA to Genesis. He also brought in dance acts like Chic and gave production deals to groove-heavy artists such as Dr. Dre and Easy E.

Recording "Shut Up and Dance" is yet another achievement for Gibson, a frequent, on-camera personality featured on various series including Making The Band, So You Think You Can Dance, the aforementioned Dance Moms, and Starmaker. Behind the scenes, Gibson currently is working on the potential Fox series 8-Count that Deadline Hollywood describes as, "a music-filled drama that follows a young choreographer who, in order to redeem her damaged reputation in the music/dance world, must invest in an up-and-coming singer who has one last shot at stardom." It is based loosely on aspects of Laurieann Gibson's life, and is being developed by multi-platinum selling and Grammy™-award winning artist, Mary J. Blige.

ABOUT LAURIEANN GIBSON
Laurieann Gibson has grown from being a Fly Girl on In Living Color and dancer with Alvin Ailey's dance troupe to in-demand choreographer, director, and teacher. Her professional credits include work with Puff Daddy and director Daniel Kaufman on the Bad Boy label documentary Can't Stop, Won't Stop. Filmed in conjunction with Notorious B.I.G.'s 44th birthday, Gibson seemed to achieve the impossible by both coordinating and performing for the complex event. "I identified with Puffy and his fearlessness, and his ability to sustain and push me," Gibson told Fader in it's Fall 2017 issue. "We never expected…we walked it. We talked it. We were unafraid to do the work." That fearlessness and strong work ethic has been the foundation for her success since 1987, her choreographing projects involving Michael Jackson, Nicki Minaj, Alicia Keys, Katy Perry, Lady Gaga, and Beyoncé, plus video directing for classic hits such as "Love To My Cobain" and "Judas." Laurieann's next logical, creative pivot as recording artist should be no surprise, especially considering she has been quoted saying, "Artist development is something I've been passionate about from my days at Uptown and Motown Records." It is now her turn behind the microphone, finally developing herself into an artist who, through combining two passions—dance and music—might possibly help to create a new global movement.

ABOUT JERRY GREENBERG
Former drummer Jerry Greenberg first made a name for himself at 32, becoming the youngest record label president at Atlantic in 1974. During his tenure running various labels and A&R departments, Greenberg signed artists such as ABBA, Foreigner, Chic, Genesis, Roxy Music, J. Geils Band, Nile Rogers, Whitesnake, Dr Dre & Eazy-E, and 3T, and worked with AC/DC, Bee Gees, CSNY, ELP, Eric Clapton, and Led Zeppelin. As President of MMJ Music between 1993-2000, he worked closely with Michael Jackson on various projects, including negotiating their association with the film Free Willy. Currently, he heads 769 Entertainment, the company behind Laurieann Gibson's new Michael Jackson tribute, "Shut Up and Dance."

SOURCE 769 Entertainment