LOS ANGELES, Feb. 27, 2016 /PRNewswire/ -- Luxury skincare brand SK-II, has held its inaugural North American #ChangeDestiny forum chaired by global ambassador, Cate Blanchett and attended by digital pioneer and entrepreneur, Michelle Phan and acclaimed singer-songwriter, Anggun.
Inspired by the stories of millions of SK-II users who have shared how the brand's products made it possible for their skin to #ChangeDestiny, SK-II has moved beyond products alone. The brand has committed to empowering women to take control of their futures and achieve their aspirations through the #ChangeDestiny campaign.
Lending her own stories of change to the cause, Cate shared her personal #ChangeDestiny video and talked other moments where embracing change had lead to the most pivotal and fulfilling moments in her life – both personally and professionally.
Cate Blanchett comments: "It's been a fascinating experience working with SK-II on its #ChangeDestiny campaign as I have had the opportunity to reflect on the big moments of change in my own life. It has given me pause to recognize the significance of changes that have ultimately resulted in the most extraordinary experiences. I've realized that embracing the fear of change has resulted in my life becoming much richer."
With the 88th Academy Awards only days away, Cate also shared the strong story of change that was drawn to her character Carol, in the film of the same name.
"The chance to play Carol was a privilege. The complexities of Carol herself, in some ways, mirror many women's lives even today and the struggles we face with ourselves. However, it was Carol's great sacrifice to lead an authentic life and the change that came from it that I found so poignant. The beauty of the story for me was her brave choice to be herself in spite of enormous societal pressure." Cate finishes.
Joining Cate at the SK-II #ChangeDestiny event to share her incredible story of change and how she is now inspiring change in others was digital pioneer and successful beauty entrepreneur, Michelle Phan.
Michelle comments, "Since day one, I have believed that I am in control of my destiny and despite the many challenges along the way; it is something that has always driven me. I want to harness everything I have learnt to empower a new generation of young women to dream freely and find their purpose. It's so rewarding to see positive change taking effect in others and dreams being realized."
Internationally acclaimed singer-songwriter, World Music Award winner and United Nation's Goodwill Ambassador, Anggun rounded out the forum panel and also shared her #ChangeDestiny video.
Anggun comments, "Back in Indonesia, growing up as a child star, I thought success was easy. I was arrogant enough to think that I was invincible. Yet at the same time, despite the success, I wasn't happy. At 21, I decided to pack my bags and my music to London. It was then when I had my first taste of rejection and failure. But I promised myself, I wasn't going to go home empty handed. I realized, then, if you see a problem from a different angle, it gives you a different solution.
When I moved from London to France, it was like an epiphany. When those life changing turning points come, you have to be ready to seize the moment. Looking back, I had to go through all that to be who I am today."
The #ChangeDestiny campaign is all about challenging the belief that destiny is set at birth and celebrating women who have gone beyond limitations to achieve success. Ching Lan, deaf dancer who has forged a successful career from Taiwan. Cate Blanchett, Michelle Phan, and Anggun – all of these women have one thing in common. They have all overcome personal and societal limitations that women often face to take control of their own destinies.
These are just a few out of the hundreds of women whose inspirational stories SK-II has collected as part of its global #ChangeDestiny movement. Some of the stories were developed as videos and uploaded on SK-II's official YouTube channel have encouraged many conversations online.
Visit the SK-II YouTube page to see more inspiring #ChangeDestiny stories - https://www.youtube.com/skiiofficial
Cate's #ChangeDestiny Video - https://www.youtube.com/watch?v=MnbOlx6n7zI
Anggun's #ChangeDestiny video : https://www.youtube.com/watch?v=xyrfqUTho7g
The Science Behind #ChangeDestiny
The #ChangeDestiny campaign, the result of SK-II's latest comprehensive research on skin science1, delivers proof that it's never too early or too late for women to take control of their destiny and achieve the beautiful skin they've always wanted.
Social: Instagram @SKII | Facebook @SKIIUS | Twitter @SKII_US | Hashtag: #ChangeDestiny
For more than 35 years, SK-II has touched the lives of millions of women around the world by helping them to "#changedestiny" through beautiful, ageless skin. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett and around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence. For the latest news and in-depth information about SK-II, please visit http://www.sk-ii.com.
1 Based on study on 272 (141 SK-II users and 131 non users) in Japan, Sept 2012-April 2013