944 Magazine Announces Orange Drive's 'Jam on the Sand' to be Its Official New Year's Eve Party

NEW YORK, Dec. 22, 2010 /PRNewswire/ -- Orange Drive, jointly developed by Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and the Orange Bowl Committee, is thrilled to announce that 944 Magazine is declaring Orange Drive's 'Jam on the Sand' event as their official New Year's Eve party.

Being a national publication with a local presence, 944 Magazine is a magazine that fuses together the world of fashion, entertainment and lifestyle for many cultural influencers.  Serving 10 different markets, 944 Magazine prides itself on being a high quality magazine that is able to entertain and empower many of its readers.

With an annual readership of approximately 2.5 million and a circulation of 300,000 copies worldwide, it is no surprise that 944 Magazine will be ringing in the New Year on South Beach alongside A-list stars such as Natasha Bedingfield and Leona Lewis to name a few.

"944 Magazine is a true media force that has the capabilities of reaching a great deal of consumers," says Gary Cioffi, CEO of Union Square Agency. "I am pleased they have chosen Orange Drive as their destination for celebrating an unforgettable New Year's Eve event."

Orange Drive is taking place alongside South Beach's illustrious Ocean Drive between Sixth and Ninth Streets. Kicking off on New Year's Eve day and extending through January 2nd, Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl Game.  

About Orange Drive

Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants.

For more information about Orange Drive, please visit www.orangedr.com.  Become a fan on Facebook or follow us on Twitter @orangedrivefest for the latest information.

About 944 Magazine:

Anchored by 944 Magazine, an award winning fashion, entertainment and lifestyle publication headquartered in Los Angeles, CA, 944 Media has created a unique lifestyle media portfolio in the country's largest entertainment hubs: Atlanta, Dallas, Detroit, Las Vegas, Los Angeles, Miami, Orange County, Phoenix, San Diego and San Francisco. 944 readers are influential and aspirational adults 21 to 44 with a zest for What's Now and Next. 944 delivers design-forward print and online content, special events, and a custom publishing division with a non-traditional targeted distribution platform, including more than 5,000 strategic distribution locations and placement in 35,000 luxury hotel rooms nationwide. 944 Magazine has a guaranteed circulation of 3.4 million copies per year. As a complement to the print publication, 944's online platform, www.944.com, thrives on constantly connecting with tastemakers with daily content attracting more than 2.5 million unique viewers per month.

Inc. Magazine recently named 944 Media on its signature "Inc. 500 I 5000" list, honoring the fastest growing privately held companies in the nation. In 2008, 944 Media CEO and Founder Marc Lotenberg was listed as number 21 on Inc.'s coveted "America's Coolest Young Entrepreneurs: 30 Under 30." FOLIO magazine recently also recognized 944 Media in "FOLIO: 40," acknowledging the individuals creating a new chapter in the magazine industry.

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities.  Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com.

Safe Harbor of the 1995 Private Securities Litigation Reform Act. Statements that are not historical facts contained in this press release are forward looking statements involving a number of known and unknown risks, uncertainties and other factors, which are difficult or impossible to predict, are beyond the control of the Company and may cause the actual results, performance or achievements of the Company to be materially different from those implied by such forward looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date of the statement.

SOURCE Union Square Agency