A Backstage Pass to Earth-Friendly Beauty

EcoTools brings consumers virtual access to New York Fashion Week

Sep 08, 2011, 09:15 ET from EcoTools

GURNEE, Ill., Sept. 8, 2011 /PRNewswire/ -- Proving runway beauty is not only accessible, but eco-friendly, too, EcoTools – the innovators in eco-conscious beauty – invites consumers inside this fall's most exclusive fashion experience – New York Fashion Week.  This September, EcoTools provides an exclusive glimpse into the top trends from the season's biggest shows, plus expert tips on how to re-create the make-up looks through its "Backstage Pass" virtual access component on www.ecotools.com.  

EcoTools has partnered with renowned beauty and fashion blogger, Greta Eagan, of www.gretaguide.com to give beauty buffs a behind-the-scenes look at the runways.  After previewing some of the season's top shows for Spring 2012, Greta will recap the day while sharing her picks for fall's top beauty trends through insider videos that consumers can access via the EcoTools website.  These video recaps will offer a special "all-access" pass to the latest in beauty trends, as well as Greta's expert instruction on how achieve these looks using EcoTools' earth-friendly cosmetic accessories.

As leaders in the eco-friendly beauty industry, EcoTools continues to pave the way to living a more beautiful life by placing exclusive content and expert how-to guides at consumers' fingertips. Providing fans with the freshest forecasts to beauty trends, both online and via social media, EcoTools.com and its Twitter and Facebook pages are fast becoming go-to resources for living a glamorously green life!

Wearing lipstick to bed at the age of eight, Greta Eagan was destined for a fashionable life!  Advocating conscious consumption, Greta has become a leading eco-fashion and beauty blogger, consultant and spokesperson. Visit GretaGuide.com to see sustainable fashion in action!

Helping women look beautiful and live beautifully is what EcoTools is all about.  EcoTools, a brand from Paris Presents Incorporated, is a leader in eco-conscious personal care.  The entire collection of cosmetic brushes and bath + body care products features innovative, natural ingredients and earth-friendly materials. In a continued effort to give back, EcoTools has joined with 1% For The Planet®, an alliance of businesses committed to leveraging their resources to create a healthier planet. 

Visit www.ecotools.com to view a full list of retailers and to sign up for ecoINSIDERS™ for inside information on all things EcoTools!