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A Big Apple Lands in The Big Apple!

King brings to life its newest title, Farm Heroes Super Saga, with a super-sized, apple-shaped, multi-sensory urban orchard right in the heart of New York City

-- To welcome in apple picking season and other autumn pastimes, King brings the first interactive, multi-sensory urban orchard to NYC

-- Actress, producer and entrepreneur Ashley Tisdale is first to interact with the urban orchard as it transforms Madison Square Park

-- King celebrates the launch of Farm Heroes Super Saga, the next installment in the Farm Heroes mobile game franchise


News provided by

King

Sep 21, 2016, 03:51 ET

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NEW YORK, Sept. 21, 2016 /PRNewswire/ -- Kicking off the first day of autumn and the beginning of apple picking season, King, creator of the Candy Crush franchise, has opened a one-of a kind urban orchard experience in New York's Madison Square Park to celebrate the launch of Farm Heroes Super Saga, the latest installment in the hugely popular Farm Heroes franchise. New Yorkers can fully immerse themselves in the 'bigger is better' world of the game as they step inside this super-sized apple-shaped Super Cropsie dome, which brings the new gameplay elements and characters to life through a multi-sensory, interactive experience.

Ashley Tisdale, actress, producer and entrepreneur celebrates the launch of King's Farm Heroes Super Saga mobile game in the iconic Madison Square Park with the first Interactive Urban Orchard on Tuesday, Sept. 21, 2016 in New York.
Ashley Tisdale, actress, producer and entrepreneur celebrates the launch of King's Farm Heroes Super Saga mobile game in the iconic Madison Square Park with the first Interactive Urban Orchard on Tuesday, Sept. 21, 2016 in New York.
Ashley Tisdale, actress, producer and entrepreneur celebrates the launch of King's Farm Heroes Super Saga mobile game in the iconic Madison Square Park with the first Interactive Urban Orchard on Tuesday, Sept. 21, 2016 in New York.
Ashley Tisdale, actress, producer and entrepreneur celebrates the launch of King's Farm Heroes Super Saga mobile game in the iconic Madison Square Park with the first Interactive Urban Orchard on Tuesday, Sept. 21, 2016 in New York.
King Digital Entertainment celebrates the newly launched Farm Heroes Super Saga with the First Interactive Urban Orchard in the heart of New York's Madison Square Park with an Apple 'Super Cropsie' on Wednesday, Sept. 21, 2016 in New York City.
King Digital Entertainment celebrates the newly launched Farm Heroes Super Saga with the First Interactive Urban Orchard in the heart of New York's Madison Square Park with an Apple 'Super Cropsie' on Wednesday, Sept. 21, 2016 in New York City.

Representing the ultimate symbol of fall, this fun and playful urban orchard transports visitors away from the hustle and bustle of NYC into a one-of-a-kind, immersive new world. With Farm Heroes Super Saga already offering bite-sized moments of fun to thousands of New York commuters, this multi-sensory orchard will aim to do the same by allowing them to discover exciting components of the new game.

Highlighting the game's exciting new 'Power of Four' feature (where players match four Cropsies into a square to create a Super Cropsie), on entering, visitors will be transported into a playful and fun world where apple Cropsies hang from a super-sized tree in the middle of the orchard. When four of these loveable Cropsies are plucked from the branches and hugged tightly, they will light up and trigger a special 'Super Cropsie' moment, encompassing a range of sensory elements as 360 degree projections inspired by the game sweep around the dome, bursts of apple scent fill the space and Super Cropsies take to the air.

Actress, producer, entrepreneur and Farm Heroes Super Saga fan Ashley Tisdale, was on hand to experience the interactive orchard and be the first to show off her Super Saga moves.

Ashley commented: "Fall is one of my favorite times of the year - I love to go apple picking outside of the city, so I'm really excited to be the first person to try out this one-of-a kind multi-sensory urban orchard which King has planted right in the heart of NYC! I play a lot of Farm Heroes Super Saga when I have a few minutes to spare and love the adorable Super Cropsies, so it was a treat to see them bouncing around in the 360 degree projections, and also being able to pluck them straight from the tree and give them a big hug!"

Ceri Llewellyn, Executive Producer on Farm Heroes Super Saga at King commented: "What better way to celebrate the launch of Farm Heroes Super Saga than by bringing the Big Apple to the Big Apple in the form of a super-sized, apple shaped, multi-sensory urban orchard. It's the perfect setting to bring the exciting new Super Cropsie game feature to life and we hope people enjoy this one-of-a-kind orchard experience as much as they do playing our games."

The Interactive Urban Orchard, which was designed by King to look like an apple Super Cropsie from the game, stands at 17 feet and 10 inches' tall, with a diameter of 41 feet and four inches' wide. The dome is a huge 18,822 cubic feet in total and can fit over a quarter of a million apples inside of it!

When: Wednesday September 21. 12:30pm – 8pm. Thursday September 22. 11am-8pm.

Where: Madison Square Park, 23rd St., between Broadway and Madison, New York, NY

Who: Open to all members of the public aged 16+.

How much: Free.

For more information on the Farm Heroes Super Saga interactive urban orchard visit www.farmheroessupersaga.com.  

Available to download for free from the Apple App Store, Google Play Store and Facebook, Farm Heroes Super Saga will offer players new dimensions of gameplay in order to beat Rancid the Raccoon and win the Country Show. Players can look forward to an exciting new feature, the 'Super Cropsie', which is made when four 'Cropsies' are matched in a square. When in their 'super' state the 'Cropsies' are worth more points and regardless of the matches made after this, the 'Super Cropsies' never lose their value, allowing players to reach their goal faster.

About King

King is a leading interactive entertainment company for the mobile world. It had 409 million monthly active users as of second quarter 2016 across web, social and mobile platforms, and has developed more than 200 exclusive games that are enjoyed all around the world through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Microsoft Windows App Store and Amazon Appstore. King was acquired by Activision Blizzard in February 2016. King has game studios in Stockholm, Malmö, London, Barcelona, Berlin, Singapore, and Seattle, along with offices in San Francisco, Malta, Seoul, Tokyo, Shanghai and Bucharest.

About Ashley Tisdale

Ashley Tisdale is an actress, philanthropist, performer, and producer, with an extensive body of work in television, film, musicals, recording and production. Having been discovered in her hometown of Monmouth County, New Jersey at the age of three, Ashley quickly garnered attention and became one of the breakout stars of the Emmy Award-winning Disney Channel worldwide phenomenon "High School Musical," as well as a number of other successful television shows and feature films including the TBS comedy series "Clipped" and the August release on the big screen alongside Jason Biggs in the independent comedy "Amateur Night." Ashley is also a successful recording artist, with her solo album, "Headstrong," having debuted in February 2007 and entered the Billboard Top 200 Chart at #5. Having founded Blondie Girl Productions, the production company behind ABC Family's "Young & Hungry," Ashley plays a pivotal role both in front of and behind the camera.  She recently signed a development deal with Warner Horizon Television. In addition, Ashley continues to follow her love of all things fashion and beauty and recently announced her new role as creative director for Signorelli launching her first collection in January 2016 and her makeup line Illuminate by Ashley Tisdale launched in May 2016.

Photo - http://photos.prnewswire.com/prnh/20160921/410505

Photo - http://photos.prnewswire.com/prnh/20160921/410506

Photo - http://photos.prnewswire.com/prnh/20160921/410521

SOURCE King

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