BOCA RATON, Fla., Sept. 23, 2013 /PRNewswire/ -- Even under a blizzard of the social media, "a book can be one of your most effective marketing tools."
This is the topic of a free publishing seminar presented by TransMedia Group (www.transmediagroup.com), which will explore the use and value of books as powerful marketing tools from 7:30 to 9 AM Thursday, Oct. 10 at the Renaissance Hotel, 2000 NW 19th St.
Even in a highly digital age, books continue to be a valuable product to promote corporate or individual brands and influence prospects, clients, and consumers, said Tom Madden, CEO of TransMedia Group, which has published many books for clients working with the Jenkins Group in Michigan.
"Books are an enduring and cost-effective way to generate publicity and credibility and few know as much about this tool as presenters Jerrold Jenkins and Michael Greece, who've worked with authors in many industries, producing books that communicate value and increase authority and reach of subject thought leaders," said Madden, author of Spin Man and King of the Condo.
In this workshop, presenters will provide insights and experiences, covering the following topics: Return on investment scenarios and marketing tactics; marketing benefits of books including branding, customer loyalty, consumer education, speaking platforms, product sales, publicity and credibility; The marketing value of print vs. digital books; How to design a book to bring you to a new level of distinction in your field; how to "own the thinking" and work with a ghostwriter. Samples/case studies of books that boosted the credibility and business of their author will be presented.
Jenkins is founder and CEO of Jenkins Group and for 25 years has consulted many publishers, designed and completed book projects for corporate and individual professional clients. He speaks nationally on the art of independent publishing and has a popular blog, "Books Are Marketing Tools."
Greece is a senior counselor with The Pollack PR Marketing Group and has guided successful corporate, B2B, healthcare, consumer and marketing communications programs for such clients as Coppertone, Ernst & Young, MetLife, Western Union, and Reed Elsevier. He is an adjunct professor of public relations at NYU.
To register, contact Holly White at [email protected]; 231.933.0445x1009.
Media contact: Adrienne Mazzone 561-750-9800 x210; [email protected].
SOURCE TransMedia Group