A CELEBRATION OF ARTISTRY: ICONIC TEXAS FASHION BRANDS CONSUELA × JAMES AVERY UNVEIL COLLABORATION LAUNCHING ON OCT. 6

Crafted with heart and inspired by meaningful connections through art, this collection debuts the first collaboration for both brands

AUSTIN, Texas, Oct. 6, 2025 /PRNewswire/ -- Two beloved Texas fashion lifestyle brands, Consuela and James Avery Artisan Jewelry, have partnered for their first-ever collaboration: a collection of jewelry charms, handbags and accessories that celebrate creativity, individuality and the art of living joyfully. With handcrafted artisanship and design at the heart of their creations since their entrepreneurial beginnings, this collaboration embodies a shared commitment to creating pieces that inspire self-expression and hold deep personal meaning.

"At Consuela, our inspiration isn't a trend, forecast or passing theme — we begin with art, always. Through our Art of the Unmatched™ design philosophy, we create layered stories of texture, color, pattern and iconography shaped by curiosity, craft and soul. From this place, our handbags and now jewelry become original works that move us and make us feel something real," says Consuela founder, CEO and Chief Creative Officer Conni Reed. "Growing up in Texas, James Avery has always been close to my heart and part of my life story. Collaborating with a brand that shares our love for meaningful, handcrafted design — and seeing Consuela's spirit captured in James Avery jewelry — is truly an honor and a dream come true."

Karina Dolgin, chief product & revenue officer of James Avery Artisan Jewelry, adds, "This collaboration is more than a partnership — it's a celebration of shared values. James Avery and Consuela are rooted in community, craft and respect for the artisans who bring our visions to life. We're united by our commitment to thoughtful design and authentic storytelling."

THE JAMES AVERY x CONSUELA COLLABORATION JEWELRY COLLECTION

Iconic Consuela motifs are reimagined, designed and crafted by James Avery artisans as meticulously detailed sterling silver and vibrantly enameled jewelry charms. The collaboration jewelry collection includes a replica of the Consuela Classic Tote — the bag that started it all and remains a bestselling silhouette today. The Classic Tote jewelry charm even features its very own tiny sunflower bag charm, a nod to Consuela's vast collection of signature handmade bag charm styles. Rounding out the jewelry collection, Consuela's playful, colorfully hand-embroidered felt letter bag charms have also been artfully transformed into an alphabet of jewelry charms. In addition to the collaboration jewelry pieces, Reed has personally curated a selection of her James Avery jewelry favorites, which will be available alongside the collaboration collection at all Consuela retail stores and at ConsuelaStyle.com.

THE CONSUELA x JAMES AVERY COLLABORATION HANDBAGS & ACCESSORIES COLLECTION

The collaboration handbags showcase fresh, colorful expressions of Consuela's proprietary ConsuelaCloth™ — a durable, wipeable, adventure-ready material that lets bold colors shine. The signature "Avery" collaboration print appears on Consuela's Classic Tote, Downtown and Uptown Crossbody silhouettes, and the Jewelry Keeper. This custom print reimagines Consuela's iconic rose motif in James Avery's signature coral hue, with the brand's fuego logo seamlessly woven into the pattern. Hand-drawn to echo the look of metal engraving, the print beautifully blends the visual identities of both brands. Alongside the Avery print, James Avery will also offer a curated collection of Consuela's bestselling styles, including the Emery, Tommy, Diamond and Indy.

James Avery's most popular jewelry charm motifs — the Wild Sunflower, Festive Turtle, Mariposa, and Margarita Cross — are also brought to life as handbag charms, each hand-carved, painted, or embroidered by artists in Mexico using wood, papier-mâché and textiles.

The Consuela x James Avery collaboration is available starting Oct. 6, 2025, online at consuelastyle.com and jamesavery.com, in three Consuela retail stores and in select James Avery retail locations. Prices for the collection range from $19 to $175 for Consuela handbags and bag charms, while James Avery jewelry charms are available from $79 to $89.

Link to photos: https://giantnoise.box.com/s/k2by1j9c0in9bm674c6w791qux3xg86p

ABOUT JAMES AVERY
James Avery is a vertically integrated, family-owned company offering finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold, bronze and gemstones. James Avery jewelry is designed in the Texas Hill Country, with more than 90 percent of our pieces crafted in Texas using the finest materials sourced worldwide. We are a multi-channel retailer with 135 James Avery stores in six states. Our jewelry is also available at JamesAvery.com, 245 Dillard's locations and Dillards.com and at 38 Von Maur locations and VonMaur.com. You can also find our designs at airport stores in Houston and Nashville, as well as select Army and Air Force Exchange Service (AAFES) locations.

Follow us @jamesavery on Facebook, Instagram, Pinterest and LinkedIn, as well as @jamesaveryjewelry on TikTok and YouTube for new releases, trends and behind the scenes.

ABOUT CONSUELA
Founded in 2005 by CEO and Chief Creative Officer Conni Reed, Consuela was built on three guiding principles: Create Art, Support and Uplift Women, and Work in Mexico. Nearly 20 years after selling her first handbag at a Canton, Texas, market in 2006, Consuela has grown into a beloved fashion lifestyle handbag and accessories brand well-regarded for bold, vibrant prints, embroideries, glitters and layered material explorations that bring joy to women.

Reed's signature Art of the Unmatched™ design philosophy comes to life through intentionally collaged juxtapositions of textiles, colors and textures — honoring the contrast and complexity that define a life well-lived. Inspired by her own story of growing up between small-town Texas and Boulder's 1980s new wave scene along with frequent childhood road trips to Mexico, Reed's designs create a visual diary of contrasts: rugged yet fantastical, bold yet heartfelt, messy yet beautiful—all blending artistry with function.

Staying true to Reed's founding vision, the Viva Babe program celebrates women making a positive impact in their communities. Through an open nomination process on ConsuelaStyle.com, women share their stories of resilience, authenticity and service. Honorees are recognized at joyful gatherings, where they're gifted Consuela bags and "Certificates of Awesomeness" as reminders of the strength, humor and love they bring to the world.

Headquartered in Austin, Texas, and León, Guanajuato, Mexico, Consuela has grown from a one-woman operation at art fairs to an internationally recognized brand, with over 1,200 independent retail partners, 78 Dillard's locations, a thriving e-commerce platform and three Consuela-owned retail stores located throughout Texas.

With the mantra 'Make Today Ridiculously Awesome!', Consuela continues to design with purpose and intention — celebrating resilience, creativity and connection through every meticulously crafted detail.

Follow us @consuelastyle on Facebook and Instagram. For more information visit www.consuelastyle.com.

SOURCE Consuela