Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

A Glimpse Into the Central Nervous System Wins the 13th Annual Nikon Small World in Motion Competition


News provided by

Nikon Instruments Inc.

Sep 26, 2023, 10:00 ET

Share this article

Share toX

Share this article

Share toX

With the potential to better understand neurodevelopmental disorders, this year's Nikon Small World in Motion winning video has universal applications

MELVILLE, N.Y., Sept. 26, 2023 /PRNewswire/ -- Nikon Instruments Inc. today unveiled the winners of the 13th annual Nikon Small World in Motion Video Competition. This year's first place prize was awarded to Dr. Alexandre Dumoulin for his 48-hour time-lapse video of developing neurons connecting to the opposite side of the central nervous system in a chick embryo. Developed at the University of Zurich, Dumoulin's video plays a significant role in understanding the potential deviations in neurodevelopmental disorders that occur in the central nervous system, such as autism spectrum disorder and schizophrenia.

Continue Reading
Nikon Small World in Motion Video Competition (PRNewsfoto/Nikon Instruments Inc.)
Nikon Small World in Motion Video Competition (PRNewsfoto/Nikon Instruments Inc.)

Neurons are responsible for carrying information throughout the human body. They are connected with long extensions known as axons and these axons traverse the nervous system before eventually forming synapses. Dumoulin's video showcases these lengthy axons projecting across the midline, which serves as a boundary between the two hemispheres of the central nervous system. In neurological disorders, axons are impaired and unable to make their intended journeys.

"My research focuses on investigating the developmental processes of neurons in chick and mouse embryos," said Dumoulin. "By studying these organisms, I aim to enhance our comprehension of how the nervous system functions and identify potential factors contributing to neurodevelopmental disorders."

He went on to say, "The nervous system is an immensely complex and intricate system composed of a myriad of units that are connected to one another. In this video, we see single units and how they behave."

To capture the video, Dumoulin applied a new imaging method to visualize the live transfer of information from cells. "The biggest challenge was to discover a feasible method to access these neurons and capture images over an extended period of time," said Dumoulin. "A combination of precise dissection skills and adapted microscopy techniques proved to be the key."

In Dumoulin's eyes, the competition provides an opportunity to share his research efforts and passion for microscopy with the world, "I wanted to share these mesmerizing developing neurons with the public. To me, that's the essence of this competition, highlighting the beauty of nature through the lens of scientific research."

Eric Flem, Senior Manager, CRM and Communications at Nikon Instruments, could not agree more. "For nearly half a century, we've received awe-inspiring entries that are not only visually stunning but scientifically groundbreaking," said Flem. "This year's winning video is no different; while beautiful, Dumoulin's entry can carry significant meaning for the advancement of potential treatments for neurodevelopmental diseases."

Second place was awarded to Fabian J. Weston with Protist Lab Films for his video of blood flow in the tail fin of a small fish. To capture the video, Weston worked with a live organism on a 1 mm deep slide and administered filtered sample water with oxygen throughout the filming process.

Third place was awarded to Nell Saunders with the Institut Pasteur for her video of human cells fusing and dying upon infection by SARS-CoV-2.

The 2023 judging panel included:

  • Ed Cara, Science and Health Reporter at Gizmodo
  • James Cutmore, Picture Editor at BBC Science Focus Magazine
  • Dr. Gary Laevsky, Director of the Confocal Imaging Facility at Princeton University
  • Dr. Igor Siwanowicz, Research Scientist at Howard Hughes Medical Institute
  • Dr. Clare Waterman, Cell Biologist and Member of the National Academy of Sciences

For additional information, please visit www.nikonsmallworld.com, or follow the conversation on Facebook, Twitter @NikonSmallWorld and Instagram @NikonInstruments.

NIKON SMALL WORLD IN MOTION WINNERS

1st Place
Dr. Alexandre Dumoulin
University of Zurich
Department of Molecular Life Sciences
Zurich, Switzerland
48-hour time-lapse of developing neurons connecting the opposite side of the central nervous system in a chick embryo
Confocal
40X (Objective Lens Magnification)

2nd Place
Fabian J. Weston
Protist Lab Films
Pennant Hills, New South Wales, Australia
Blood flow in the tail fin of a small fish
Differential Interference Contrast (DIC)
10X (Objective Lens Magnification)

3rd Place
Nell Saunders
Institut Pasteur
Department of Virology
Paris, France
Human cells fuse and die upon infection by SARS-CoV-2
Holotomography
60X (Objective Lens Magnification)

4th Place
Benedikt Pleyer
Kirchberg, Bavaria, Germany
Pond creatures (in order of appearance): Hydra, Volvox, Daphnia, Spirostomum, Synura, Hydra
Darkfield
2.5X - 3.5X (Objective Lens Magnifications)

5th Place
Dr. Michael Weber
Georg-August-University Göttingen
Multiscale Biology
Göttingen, Niedersachsen, Germany
The beating heart of a 5-day-old zebrafish
Light Sheet
20x (Objective Lens Magnifications)

HONORABLE MENTIONS

HM
Álmos Becz
Eötvös Loránd Tudományegyetem
Szigetszentmiklós, Hungary
Prostoma sp. attacking prey
Polarized Light
4X -10X (Objective Lens Magnifications)

HM
Taylor Bell
Gustometry + SF Micro Society
Norwalk, Connecticut, USA
Potato starch gelatinization (microscopic depiction of the culinary technique of sauce thickening)
Interference Contrast
25X (Objective Lens Magnification)

HM
Dr. Robert Berdan
Science & Art
Calgary, Alberta, Canada
Single celled ciliates (Nassulids)
Differential Interference Contrast (DIC)
20X (Objective Lens Magnification)

HM
John-Oliver Dum
Medienbunker Produktion
Bendorf, Rheinland Pfalz, Germany
Goldeyefly (Chrysops relictus) cleaning its proboscis after a blood meal
Reflected Light
5X (Objective Lens Magnification)

HM
Dr. Pau Guillamat, Dr. Stephen Decamp & Prof. Dr. Zvonimir Dogic
Institute for Bioengineering of Catalonia (IBEC)
Department of Integrative Cell and Tissue Dynamics
Barcelona, Spain
Active gel composed of fluorescent microtubules and kinesin motor proteins
Fluorescence
60X (Objective Lens Magnification)

HM
Blake Hernandez
University of Pennsylvania
Department of Bioengineering
Philadelphia, Pennsylvania, USA
Cell division in an early mouse embryo. Chromosomes (blue) and centromeres (orange) are labeled.
Confocal
40X (Objective Lens Magnification)

HM
Bre Hewitt
Drexel University
Department of Biology
Philadelphia, Pennsylvania, USA
Fibroblast migrating through 3D cell derived matrix marking the actin cytoskeleton and nucleus
Confocal, Fluorescence, Image Stacking
60X (Objective Lens Magnification)

HM
Dr. Chih-Wei Logan Hsu
Baylor College of Medicine
Department of Integrative Physiology and Department of Education, Innovation and Technology
Houston, Texas, USA
Vasculature in the adult mouse eye
Light Sheet
5X (Objective Lens Magnification)

HM
Dr. Akanksha Jain
ETH Zurich
Department of Biosystems Science and Engineering (D-BSSE)
Basel, Switzerland
A human brain organoid imaged every half an hour,  for one week, showing lumen morphogenesis and emergence of  forebrain progenitors and neurons
Light Sheet
25X (Objective Lens Magnification)

HM
Linda Veronique Kazandjian
Munich, Bayern, Germany
A dense culture of a freshwater ciliate (Spirostomum sp.) commonly found in ponds and lakes
Polarized Light
10X and 20X (Objective Lens Magnifications)

HM
Martin Kaae Kristiansen
My Microscopic World
Aalborg, Nordjylland, Denmark
A tardigrade (Milnesium) with visible muscle fibers
Polarized Light
20X (Objective Lens Magnification)

HM
Jay McClellan
Saranac, Michigan, USA
Thin-film interference colors from naturally-occurring oxidation on pahoehoe lava
Image Stacking
4X (Objective Lens Magnification)

HM
Dr. Alvaro Migotto
Centro de Biologia Marinha
São Sebastião, São Paulo, Brazil
Syllid worm with sections packed with gametes, each of which break off and release eggs or sperm in the water
Darkfield
4X (Objective Lens Magnification)

HM
Dr. Andrew Moore
Howard Hughes Medical Institute
Janelia Research Campus
Ashburn, Virginia, USA
Endoplasmic reticulum (ER) dynamics in a cultured animal cell
Confocal
63X (Objective Lens Magnification)

HM
Dr. Eric Peterman
University of Washington
Department of Biology
Seattle, Washington, USA
Immune cell response to a scratch in the zebrafish epidermis
Confocal
25X (Objective Lens Magnification)

HM
Benedikt Pleyer
Kirchberg, Bavaria, Germany
Bioluminescent crustaceans. When threatened they release a cloud of bluish glowing substance to fend off attackers.
Darkfield
1.5X - 2.5X (Objective Lens Magnifications)

HM
Sebastian Sparenga
McCrone Research Institute
Chicago, Illinois, USA
Cholesteryl acetate recrystallizing from a melt
Polarized Light
5X (Objective Lens Magnification)

HM
Wim van Egmond
Micropolitan Museum
Berkel en Rodenrijs, Zuid Holland, Netherlands
Bacteria colonies (Lactobacillus paracasei)
Image Stacking
10X (Objective Lens Magnification)

HM
Wim van Egmond
Micropolitan Museum
Berkel en Rodenrijs, Zuid Holland, Netherlands
Bell animalcules (Vorticella) seen through an original Leeuwenhoek microscope
Brightfield
266X

HM
Dr. Jubina Balan Venghateri
Weizmann Institute of Science
Department of Immunology and Regenerative Biology
Rehovot, Israel
Human lung cancer cells dividing
Phase Contrast
20X (Objective Lens Magnification)

HM
Dr. Melanie White & Jianxiong Wang
University of Queensland
Institute for Molecular Bioscience
Brisbane, Queensland, Australia
Early nervous system formation in a quail embryo, resulting in the development of the brain and spinal cord
Confocal, Fluorescence
40X (Objective Lens Magnification)

HM
Dr. Joost Willemse, Dr. Maurijn van der Zee, Shixiong Cheng & Gerda Lamers
Leiden University
Microscopy Department
Leiden, Zuid Holland, Netherlands
Depth encoded embryonal development of a red flour beetle (Tribolium castaneum)
Confocal
10X (Objective Lens Magnification)

HM
Yen Fook Chew
Woodend, Waimakiriri, New Zealand
Zooplankton (Simocephalus sp.) releasing their young. Compilation video of six different specimens.
Darkfield
2X (Objective Lens Magnification)

HM
Yen Fook Chew
Woodend, Waimakiriri, New Zealand
Copulating water fleas (Daphnia pulex)
Darkfield
2X (Objective Lens Magnification)

HM
Dr. Zhigang Zheng
Zhuhai Photographers Association
Zhuhai, GuangDong, China
The birth of a caterpillar
Brightfield
5X (Objective Lens Magnification)

About Nikon Small World Photomicrography Competition
The Nikon Small World Competition is open to anyone with an interest in photography or video. In 2024, the competition will celebrate its 50th anniversary. Ahead of the celebration, participants may upload digital images and videos directly at www.nikonsmallworld.com. For additional information, contact Nikon Small World, Nikon Instruments Inc., 1300 Walt Whitman Road, Melville, NY 11747, USA, or phone (631) 547-8569. Entry forms for Nikon's 2024 Small World and Small World in Motion Competitions are available at https://enter.nikonsmallworld.com/

About Nikon Instruments Inc.
Nikon Instruments Inc. is the US microscopy arm of Nikon Healthcare, a world leader in the development and manufacture of optical and digital imaging technology for biomedical applications. For more information, visit https://www.microscope.healthcare.nikon.com/ or contact us at 1-800-52-NIKON.

SOURCE Nikon Instruments Inc.

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

Nikon Small World Honors 51st Annual Photomicrography Competition

Nikon Small World Honors 51st Annual Photomicrography Competition

Nikon Instruments Inc. today announced the winners of the 51st annual Nikon Small World Photomicrography Competition, celebrating over five decades...

15th Annual Nikon Small World in Motion Competition Winner Magnifies Self-Pollination Process in a Common Wildflower

15th Annual Nikon Small World in Motion Competition Winner Magnifies Self-Pollination Process in a Common Wildflower

Nikon Instruments Inc. today unveiled the winners of its 15th annual Nikon Small World in Motion Video Competition, an integral component of the...

More Releases From This Source

Explore

Consumer Electronics

Consumer Electronics

Household, Consumer & Cosmetics

Household, Consumer & Cosmetics

Health Care & Hospitals

Health Care & Hospitals

Computer & Electronics

Computer & Electronics

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.