LOS ANGELES, Sept. 28, 2018 /PRNewswire/ -- In partnership with its generous customers, Brighton has donated $6.4 million to support breast cancer charities nationwide through the annual sale of its Power of Pink bracelet and accessories. On Sept. 28th, the company will unveil its much-anticipated limited edition 2018 Power of Pink bracelet, marking the 16th year the company has embarked on this legacy of love.
"There's a reason the heart is our symbol—we're a company that has always deeply cared about the well-being of our customers and their loved ones; it's only natural that we'd want to give back—it's in our DNA," said Jerry Kohl, owner and founder.
Since first beginning its Power of Pink promotion in 2003, Brighton has made meaningful strides to support breast cancer prevention, education, treatment and research—not only at the national level—but in the communities in which it serves.
This year's bracelets will be available through October 31st. Brighton will donate $10 for each bracelet sold in its stores. There are two Power of Pink bracelets this year: the new legacy bracelet for $60, along with a pink leather customizable Christo Cuff that sells for $78.
Designed to be a beacon of hope and inspiration for all who are touched by breast cancer, this year's legacy bracelet has charms that say, "You Are Love," "Gratitude," and "Trust Your Journey of Love."
"We often receive moving letters from customers who tell us that this meaningful jewelry, with its message of love, spoke to them at exactly the right time, with exactly the right words," said Brighton designer Maryam Nassirbegli. Many of Brighton's customers have collected these bracelets every year since they were first introduced.
To find a participating retailer, visit brighton.com.
Owners Jerry and Terri Kohl started Brighton over 40 years ago, and they resolved to have a company that would be run from the heart, focused on treating customers and employees the way they love to be treated and giving back. Brighton has raised over $6.4 million for breast cancer charities.