A New Era for Email: Benchmark Introduces Modern Platform Built for Busy Marketers

ST. LOUIS, Oct. 7, 2025 /PRNewswire/ -- Benchmark Email today announced the launch of its fully reimagined email marketing platform and brand identity, built on modern architecture to meet the needs of today's busy marketers. With this launch, Benchmark repositions itself as the go-to solution for marketers seeking simplicity, clarity, and control – without the weight of bloated software.

Email marketing remains one of the most profitable digital channels, generating $36 for every $1 spent (OptinMonster). But while the channel is thriving, many email tools are not. Legacy platforms have grown clunky as they've expanded upmarket, sacrificing ease-of-use. Meanwhile, lightweight tools often lack the sophistication needed to drive real results. Benchmark's new platform bridges that gap.

"There's been a stagnation in email marketing tech for years," said Jonathan Herrick, CEO of Benchmark. "We saw a clear opportunity to bring innovation and focus back to the channel – starting with a clean slate and building the most intuitive, effective platform in the industry."

An Answer to an Overwhelmed Industry

The timing couldn't be more urgent. Today's marketers face shrinking bandwidth and rising expectations. According to a Braze study, 80% of marketers are collecting more data than they know what to do with. And 70% feel overwhelmed by the pace of AI adoption (Search Engine Land).

Benchmark's platform is designed to simplify the chaos – giving busy marketers with limited time and resources a tool that's fast, simple, and effective, so they can get in, get results, and get back to everything else on their plate.

"It seems as if many email platforms proclaim to be easy-to-use in the face of blatant complication. What I love most about Benchmark is how easy it is to just create an email and send it," says Benchmark beta user Val Lynn Booth of Lokation Mortgage. "I can build the layout I want without feeling constrained by templates, and the reporting is clear and intuitive."

A Modern Email Platform Built from the Ground Up

The new Benchmark Email is more than a redesign – it's a full replatforming effort grounded in simplicity, performance, and smart technology. From simpler domain authentication to straightforward pricing, every detail was designed to save busy marketers time and remove unnecessary complexity. Built with modern infrastructure, the platform offers real-time speed and the flexibility to scale with customer needs.

Key features include:

• AI Essentials – Helpful AI tools to create images, refine content, polish subject lines, and adjust tone – keeping marketers in control while speeding up the small but important details.
  
  
• Best-in-Class Email Builder – An intuitive drag-and-drop editor with pixel-perfect design tools to help brands stand out in the inbox.
  
  
• Real-Time Activity Feed – Visualize contact engagement and campaign impact as it happens, including behavioral insights and interactions.
  
  
• Smart Segmentation & Tagging – Flexible tagging and segmentation tools that make it easy to organize audiences and send more targeted emails.
  
  
• Real, Human Support – Expert human support means marketers never have to figure it out alone.

The new platform reflects Benchmark's focused approach: do fewer things better. Unlike competitors chasing channel sprawl and feature overload, Benchmark doubled down on email – and rebuilt it for the modern marketing stack.

Availability & Pricing

Benchmark Email is available beginning October 7, 2025, with a free plan that includes up to 500 contacts and 2,500 monthly email sends. Paid plans start at $37/month, with transparent, contact-based pricing and no feature gating. Users can sign up instantly at benchmarkemail.com.

About Benchmark Email
Benchmark Email is a modern email marketing platform built for today's busy marketers. Founded in 2004, Benchmark has decades of experience building sales and marketing tools that serve thousands of customers worldwide. With a focus on simplicity, smart features, and real human support, Benchmark helps businesses send better emails – faster. Learn more at benchmarkemail.com.

SOURCE Benchmark Email