NASHVILLE, Tenn., June 17, 2015 /PRNewswire/ -- Team Ignition Pancultural Marketing LLC, a multicultural advertising agency founded in 2008, today announced that it is undertaking a major rebranding effort and has changed its name to fluent360™.
Danielle Austen, Managing Partner and CEO, says the new name captures the agency's identity as expert communicators of multicultural insights, behaviors and influence. "We have a specific mission to unfold the power of cultural influence. We understand that marketers are seeking ideas and content to reach an increasingly diverse America. That's the language we speak. fluent360 is uniquely positioned to assist brands in resonating with today's US market." fluent360 aims to connect brands with multicultural consumers by way of smart, culturally informed messaging that will drive popular trends and, ultimately, brand growth.
While headquartered in Nashville, fluent360 will also operate out of offices in Chicago. As a full-service agency, fluent360 caters to brands targeting the US Hispanic, African-American, Asian-American and LGBT consumer segments, with a 360-degree range of services in planning, creative, account, media, experiential and production. The shop is currently the agency-of-record for all multicultural advertising duties for Nissan and Infiniti in the US.
In addition to the name change, and a visual rebranding that includes a new website and logo, fluent360 has brought on new talent to lead in areas of creative, media and account planning. Dilam Mattia, formerly of Globalhue, will lead the creative team as Executive Creative Director. Jennifer Leonard, a seasoned multicultural media-executive formerly of iNspire and Dieste, will lead media. Djuana Stoakley has been named Director of Strategic Planning, Research and Insights.
Corresponding with the reveal of fluent360, the agency has worked with Nissan North America on a launch spot for the new Nissan Maxima. Titled 'Day & Night,' the spot features African-American talent and positions the new Maxima as a 4-Door Sports car that delivers an exciting driving experience for a father who truly knows how to make the most of the performance sedan.
fluent360™ is a full-service advertising agency with expertise in the US Hispanic, African-American, Asian-American and LGBT markets. fluent360 is a Minority Business Enterprise as certified by the NMSDC and is partnered with the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC). For more information, please visit www.fluent360.com. Follow us on Twitter, Instagram (@fluent_360) and Facebook.