A New Year, A New Brand and Website for Lincoln

Empowering Children and Families to Build Strong Futures

Feb 11, 2016, 11:41 ET from Lincoln

OAKLAND, Calif., Feb. 11, 2016 /PRNewswire-USNewswire/ -- Lincoln Child Center --- a leading Bay Area nonprofit provider of children and family services --- launched a new name, brand, and website today. The name change to Lincoln reflects the organization's legacy, mission, and expertise in driving the innovations needed to disrupt cycles of poverty and trauma.

"Lincoln has grown and evolved since our founding in 1883," said Christine Stoner-Mertz, CEO of Lincoln. "Strategically, the time was right to evaluate our brand to ensure it was in sync with who we are and where we are going."

A cross-organizational team of board and staff leaders worked closely together for nearly two years to develop an identity and website that communicates Lincoln's mission and outcomes, while increasing support and building the organization's brand.  "Our new site --- www.LincolnFamilies.org --- provides a truly engaging experience for a wide range of visitors," said Kirsten Melton, Lincoln's Chief Development and Marketing Officer." It has a very contemporary feel, with beautiful photos and stories from families we serve across the greater Bay Area." Features include:

  • Intuitive navigation with curated content for families, professionals and supporters;
  • Corporate engagement section highlighting opportunities for partners;
  • Secured donation pages, and responsive design for tablet and mobile users.

Lincoln conducted an extensive search for an agency to partner with on the project, eventually choosing San Francisco-based Gershoni Creative. "With the redesign of the Lincoln's brand identity and website," said President and Founder, Amy Gershoni, "we endeavored to create a vibrant new presence to broaden awareness about Lincoln's critical work in our communities. In particular, we wanted to celebrate the breadth of impact the organization has and create a platform that was as accessible, adaptable, and dynamic as Lincoln itself."

About Lincoln
Founded in 1883 as the first racially integrated orphanage in Northern California, Lincoln impacts the lives of more than 4,600 children and families annually. An innovative approach, providing comprehensive school, community and family focused services, combined with a unique team-based delivery and sound fiscal management, has established Lincoln as a leading Bay Area provider of children and family services. With Lincoln, kids attend school, learn to read, and stay with their families where they do best. For more information and stories about how kids and families are beating the odds, realizing their potential, and building successful academic, work and life skills, visit www.LincolnFamilies.org.

About Gershoni Creative
Gershoni Creative (www.gershoni.com) is a San Francisco-based full-service creative agency working with clients to build great brands. Gershoni partners with forward-thinking companies to bring great stories to life in every medium.  Clients include Google, Deloitte, The San Francisco Art Institute, and many more.

Kirsten Melton
510.273.4700, x4321
Images Available

Logo - http://photos.prnewswire.com/prnh/20160209/331631LOGO 

SOURCE Lincoln