A Next Generation Athletic Brand: HYLETE Announces Reg A+ Offering

"This Reg A+ offering gives people a chance to invest in a brand they believe in, utilize, and wear. Now our loyal community can own part of the brand they help build," said Ron Wilson, Co-Founder and CEO, "and receive additional perks that include 50% off retail value of regular priced apparel, footwear, and gear, free ground shipping, and more."

HYLETE was founded in 2012 on the core belief that innovation and quality do not have to come with a high price tag; and that empowering and helping the community to live a healthy life will define their success. HYLETE started with a goal to build a fitness brand with a direct connection to its customers. They made this a reality by creating one of the best cross-training shorts on the market, and selling it direct to consumer and bypassing traditional retail. Their vision is to be the next generation athletic brand that is community built, backed, and driven.

HYLETE is a digitally native brand with over 100,000+ customers and over 255,000+ followers on various social media platforms; designing and building men's and women's premium performance apparel, footwear, and gear. HYLETE does this with the support, input, and feedback of the "HYLETE nation" community; thousands of which are influential fitness professionals.

This offering is being administered by WealthForge Securities, LLC member of FINRA/SIPC. WealthForge also offers one of the leading private capital market platforms, and challenging the status quo in capital markets by removing barriers and reducing friction in the flow of private capital.

"Launching the offering involved developing an investor-friendly workflow that could automate investor verification and signatory document distribution. We are now one of the few broker-dealers that offer a robust technology solution that complements and enhances the work of our dedicated operations and compliance team," says Bill Robbins, CEO at WealthForge.

Regulation A+ and the Offering

Reg A+ is a type of offering that allows private companies to raise up to $50 million from the public. Like an IPO, Reg A+ allows companies to offer shares to the general public and not just accredited investors.

The HYLETE offering of up to 5 million shares of the Company's common stock will be available to investors at $1.25 per share, with a minimum of 400 shares per investor. HYLETE intends to use the proceeds for (i) inventory and general working capital, (ii) online advertising and other marketing initiatives, and (iii) capital investments in long term assets such as product tooling or development of website and mobile application(s).

For more information on investing in HYLETE, please visit HYLETE.com/invest

Contact Information

Danielle Wilhelm
Investor + Public Relations Coordinator
HYLETE
[email protected] 
HYLETE.com

Disclaimer

An investment in early stage companies such as HYLETE involves significant risks, including the loss of the entire investment.  This investment is illiquid.  There is no currently established market for reselling these securities. If you decide that you want to resell these securities in the future, you may not be able to find a buyer. You should assume that you may not be able to liquidate your investment for some time, or be able to pledge these shares as collateral. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

We operate in a highly competitive market and the size and resources of some of our competitors may allow them to compete more effectively than we can. In addition to competing with other direct-to-consumer apparel companies, we face competition from a range of retailers, many of which have greater financial resources than we do. Competition may result in pricing pressure, reduced profit margins or a reduction in market share, any of which could substantially harm our business and results of operations. 

Before deciding to invest in the offering, prospective investors should read the offering circular and pay particular attention to the risk factors contained in the offering circular. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. Each prospective investor should consult their own attorney, business adviser and tax adviser as to legal, business, tax and related matters concerning the information contained herein. Certain information contained in this email constitutes "forward—looking statements," which can be identified by the use of forward–looking terminology such as "may," "will," "should," "expect," "anticipate," "target," "project," "estimate," "intend," "continue" or "believe," or the negatives thereof or other variations thereon or comparable terminology. Due to various risks and uncertainties, actual events or results may differ materially from those reflected or contemplated in such forward—looking statements. Certain information contained in this email is based on or derived from information provided by independent third—party sources. HYLETE believes that such information is accurate and that the sources from which it has been obtained are reliable. HYLETE cannot guarantee the accuracy of such information, however, and has not independently verified the assumptions on which such information is based. Past performance is not indicative of future results. Securities offered through WealthForge Securities LLC, Member FINRA/SIPC. HYLETE and WealthForge Securities are separate entities. 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:  www.hylete.com/offering

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

SOURCE HYLETE

Related Links

https://www.hylete.com