A Perfect Blend: Barrett Distribution Centers to Deliver CHUH Matcha's Nationwide D2C Fulfillment

FRANKLIN, Mass., Aug. 20, 2025 /PRNewswire/ -- Barrett Distribution Centers is proud to announce a new partnership with CHUH Matcha, a brand specializing in ready-to-drink matcha lattes. Barrett will provide warehousing, fulfillment and transportation services to support CHUH's direct-to-consumer (D2C) launch.

"Launching my first company meant finding a partner I could trust from day one," said Andrew Schundler, founder of CHUH. "Barrett has the expertise to guide me through a successful launch and the scale and infrastructure to grow with CHUH as we take off. Their attention to detail and commitment to excellence made the decision easy."

Matcha has surged in popularity in recent years, fueled by health-conscious consumers and viral moments on platforms like TikTok and Instagram. From at-home latte recipes to café-inspired creations, the vibrant green drink has become a go-to for its flavor, versatility and wellness benefits. CHUH aims to make enjoying matcha easier than ever with its ready-to-drink lattes, crafted for convenience without compromising quality.

"Partnering with Andrew to launch CHUH has been an absolute thrill," said Harrison Smith, director of pricing at Barrett. "Bringing a new brand to life takes vision, courage and trust, and Andrew brought all three to the table. We're proud to be part of this exciting debut, and honestly… the flavors are dynamite."

Launching out of one of Barrett's New Jersey facilities, CHUH will operate within Barrett's fulfillment network to deliver its matcha lattes directly to customers nationwide.

About CHUH Matcha

CHUH Matcha delivers crash-free caffeine in a can with smooth, slightly sweet, never grassy matcha lattes made for busy days. Crafted with ceremonial-grade matcha and organic ingredients, each can offers antioxidant-rich, slow-release energy without jitters or a crash. Available in Blueberry Oat Milk and Spiced Vanilla, plus variety and office packs, CHUH combines high-quality matcha with real, low-added-sugar flavor. Founded to offer a better option than sugar-loaded sodas and high-caffeine energy drinks, CHUH was born from a search for a creamy, café-style matcha latte in a can. The Spiced Vanilla flavor is made with organic nonfat milk, while the Blueberry Oat Milk flavor caters to dairy-free consumers.

About Barrett Distribution Centers

Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here.

SOURCE Barrett Distribution Centers Inc.