A Place for Mom® Launches SeniorAdvisor.com

SEATTLE, March 25, 2013 /PRNewswire/ -- A Place for Mom^®, the nation's largest senior living referral service, has announced the launch of SeniorAdvisor.com, a first-of-its-kind consumer reviews web site designed for seniors and their families. The site allows visitors to submit and review consumer feedback for over 100,000 senior living communities and care services throughout the country. Currently, there are more than 17,000 posted reviews. The launch comes as A Place for Mom continues to look for new ways to empower consumers with information necessary for finding the right senior living communities for their aging loved ones.

"Choosing a senior living community is an extremely important and emotional decision, and people want to feel confident they have made informed choices. In support of this, we are consistently asked if we have consumer reviews and ratings of senior living communities," said Sean Kell, CEO, A Place for Mom. "Based on this demand, we've created SeniorAdvisor.com, designed to become the nation's largest and most comprehensive source for senior living and eldercare reviews, ratings and unbiased information."

To encourage valid feedback for other consumers and providers, reviews on SeniorAdvisor.com will be obtained and verified from a variety of sources: the 200,000 families A Place for Mom helps annually find senior care options and the company's nationwide network of partners that includes more than 18,000 providers of senior living care and services. Additionally, when any senior living community or service listed on the site claims ownership of their profile, they can invite consumers to review their business. 

SeniorAdvisor.com offers helpful tools and quick access to reviews and ratings for communities nationwide, bringing functionality and convenience to a process that tends to be complex and overwhelming. Features include:

• Comprehensive listings including a complete directory of senior housing options in all
  50 states. For example, a visitor to the site can research memory care options in Seattle, WA, along with six additional types, including assisted living, retirement communities, residential care homes, senior apartments, adult day care and skilled nursing.
• A five-star rating scale system covering five categories: care, cleanliness, activities, value and friendliness. Consumers can view individual scores for each category as well as an overall score.
• Ability to post personal comments explaining a rating or general insights about a community or service.
• Search tools that allow users to seek listings within designated geographic locations and for specific desired amenities.
• Customized, personal accounts to bookmark favorite communities, write reviews, store comments and ratings, and share information on communities with friends and family.
• Ability to request a tour of a community, organize scheduled tours and send text message reminders for favorite communities.

"Today's savvy consumers are proactively seeking the opinions and experiences of others. Many shoppers read reviews of movies, restaurants, hotels and other products before they buy, so it's not surprising that they expect this kind of information to be available for senior living services," said Eric Seifert, President, SeniorAdvisor.com. "In line with other service industry reviews, we're seeing about 82 percent of our ratings on SeniorAdvisor.com land at three stars or better. It will be exciting to watch how this progresses as the number of visitors to the site increases."

About A Place for Mom
A Place for Mom, Inc. (APFM) is the nation's largest senior living referral service providing resources and personalized assistance in finding senior living services. Using its nationwide network of more than 18,000 providers, APFM helps families find options based on a loved one's stated needs, preferences and budget. This may include independent senior housing, home care, residential care homes, assisted living communities and specialized Alzheimer's memory care. The service is offered at no charge to families as providers pay a fee to APFM. For more information, visit www.aplaceformom.com, call 1-877-311-6099 or visit one of APFM's social networks at Twitter, Facebook, Google +, Senior Living Blog and Pinterest. 

For more information on SeniorAdvisor.com, visit www.SeniorAdvisor.com, call 1-866-333-2721 or visit one of SeniorAdvisor.com's social networks at Facebook.

SOURCE A Place for Mom