A Successful Takeover Story by Private Sector in Iran, a New Era of Driving Pleasure for BMW Owners

TEHRAN, Iran, Feb. 15, 2016 /PRNewswire/ -- Persia Khodro company officially launched its business in 2004 and has ever since served as the BMW sales and service provider in Iran. Incontrovertibly, Persia Khodro's activities over the past three years have carried much more weight than all the operations the company was engaged in during previous years. Three years ago, Persia Khodro was handed over to the private sector which led to see changes in different sections of the company such as the sales and after-sales departments, Dealers network, service development, luxury events, BMW gatherings and lots of other activities that never happened before. Currently, Persia Khodro imports BMW products based on import laws and seeks to increase the number of its sales outlets and service centers across the country to ensure the ultimate customer experience.

Persia Khodro's Public Relations, has weighed in on the importance of improving services offered to BMW owners. The owners of luxury and premium cars such as the BMW expect high-quality after-sales services. Accordingly, the company tries to increase the number of its Retailers across Iran and offer services which are unique in Iran. The company seeks to meet the demands of BMW owners promptly and maintain its standards at the highest international level.

Based on the BMW culture, the company does not only sell cars, but instills a distinct sense of luxury and comfort into its customers. The latest testament to that was a ceremony marking the 40th anniversary of the birth of BMW 3 Series. It was held at Persia Khodro's headquarters on August 28, 2015. The event, which coincided with an exhibition of classic cars, brought together more than 400 BMW owners in Iran. Among other latest events were a rally of classic cars from Tehran to Kelardasht, a tourist town in northern Iran, and the unveiling of the BMW 2 Series in Iran in a private ceremony attended by BMW owners. Persia khodro had also launched 4 Series family and X4 models at early stages of privatization in 2014 with a memorable luxury event for the company's loyal customers in past years.

After Persia Khodro was privatized, the company improved its services and redoubled efforts to keep its customers satisfied. As a case in point, the company offers roadside assistance and mobile services 24/7 to BMW owners. The services include repair, offering quick services, and educating owners on car options, towing the car to and from after-sales services free of charge and running technical checkups on automobiles. All of these are part of the new services offered to customers.

The company has also opened three new dealers which offer free mobile services, has unveiled a roadside assistance vehicle which offers mobile services, and renders winter checkup services.

Persia Khodro takes pride in having received the S5 certificate for offering distinct services to customers. It has also received the ISO 9001 (quality management system), 10002 (standard management system on dealing with complaints) and 10004 (standard management system on customer satisfaction), making the company one the major auto importers in Iran.

The company has been able to achieve outstanding results in sales customer satisfaction and has been awarded and ranked 1^st by Iran Standard Quality Inspection (ISQI) for a period between April and September 2015.  

The company currently runs sales offices in cities of Amol, Uroomyieh, Tabriz, Karaj, Mashhad, Shiraz, Yazd, Rasht and Isfahan, for after sales services Persia Khodro currently runs service centers in Tehran, Shiraz and Kerman. and seeks to establish more dealerships offering after-sales services across the nation. One BMW service center will soon open in the northwestern city of Tabriz. Moreover, BMW owners in Iran can purchase parts and accessories from the BMW parts counter at the company's headquarters or from the company's original BMW parts outlet at Tehran's Bazaar with Persia Khodro warranty.

Persia Khodro operates one of the biggest BMW body and paint shops in the region, which benefits from the newest technologies, the best quality approved paints and the most professional paint specialists. This 2550 m² shop is also equipped with an advanced equipment for dent removal, Paintless Dent Removal system (PDR) system.

For more information visit: http://persiakhodro.ir/en

Media Contact:
Miss. Nani Karimi,
Tel: +98 9125630679
Email 
Press Release By: Akhbar Rasmi Media Agency 

Photo - http://photos.prnewswire.com/prnh/20160215/333099 
Logo - http://photos.prnewswire.com/prnh/20160215/333098LOGO

SOURCE Persia Khodro

Related Links

http://persiakhodro.ir/en