AAA Carolinas Selects Demandforce as its Exclusive Marketing and Communication Software

Demandforce D3 Enterprise to be rolled out to all 32 locations

Aug 01, 2011, 08:00 ET from Demandforce

SAN FRANCISCO, Aug. 1, 2011 /PRNewswire/ -- Demandforce, a leader in online marketing and communications, today announced it has been selected by the AAA Carolinas, an affiliate of the American Automobile Association (AAA), as its exclusive online marketing and customer communication software solution for its 32 locations. AAA Carolinas is committed to providing the best customer service and chose Demandforce D3 Enterprise based on the value it provides both its shops and customers.

AAA Car Care, a division of AAA Carolinas, will be utilizing Demandforce D3 Enterprise full suite of products, including customer communications, reputational marketing, reporting and analytics. It seamlessly integrates with AAA Carolinas shop management system and provides a management console that enables a single interface to manage all 32 individual locations to increase operational efficiencies, online reputation and brand consistency.

"The AAA brand represents a standard of excellence that is further enhanced by our selection of Demandforce. It improves our customer service by offering online tools that cater to the needs of our customers, it gives us the ability to regularly measure our performance, and it positions us to succeed with emerging technologies, such as online search and social media," said Dusty Holcomb, President of AAA Car Care for AAA Carolinas. "We can now see what is working across all 32 locations and can institute best practices that will contribute to the overall success of our shops in addition to a better customer experience company-wide."

Demandforce Enterprise enhances the full functionality available within Demandforce D3. At the corporate level, users receive system-wide operational visibility, including reporting and analytics for each location that highlights key metrics and flags problems for timely follow up. Demandforce D3 Enterprise Edition also empowers users to vary communication types and strategies based on customer category. This enables company-wide and individual locations to target the right customer with the right message at the right time.

Additionally, Demandforce also provides AAA Carolinas the tools to help them build their online reputation, including sending up-to-date business information and certified customer reviews to 90+ Internet sites and search engines, helping to establish a robust online presence company-wide.

"Demandforce understands the importance of maintaining a consistent brand in addition to the challenges in staying relevant in today's changing Internet economy," said Sam Osman, Vice President Sales and New Market Development at Demandforce. "AAA Carolinas saw the value Demandforce brings to its shops and we are excited to represent the AAA brand to both new and existing customers through our comprehensive software solution."

About AAA Carolinas

AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 1.8 million members with travel, automobile and insurance services while being an advocate for the safety and security of all travelers and motorists. AAA Carolinas remains a civic, not-for-profit corporation, that 10, 20, or 100 years from now will be as earnestly defending the rights of members and the motoring public as it is today. The officers and the board of directors are determined that the Club shall maintain its leadership in the field of service, protection and savings for the motorist.  With this great tradition of motoring welfare to build upon, the future is bright for a vital, outstanding and significant Carolinas organization. To learn more visit  

About Demandforce

Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce D3 software-as-a-service application is used by thousands of customers to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce's flagship product, Demandforce D3, connects Demandforce clients to over 60 million consumers via email communications, text messaging and online services. Demandforce has achieved 23 quarters of over 80% year-over-year quarterly growth and is led by a management team with over a decade of experience developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc. is headquartered in San Francisco, CA. To learn more visit

SOURCE Demandforce