AAA Chicago Forecasts a 3.1 Percent Increase in Travel During the Year-End Holidays

Year-end holidays forecast continues upward trend in travel seen throughout 2010

Dec 15, 2010, 00:01 ET from AAA Chicago

AURORA, Ill., Dec. 15, 2010 /PRNewswire/ -- AAA projects 92.3 million Americans will travel 50 miles or more from home during the year-end holidays, an increase of 3.1 percent from the 89.5 million who traveled a year ago. In Illinois, 4.8 million people will travel during the year-end holidays and in Indiana, 1.9 million people will travel. These numbers represent an increase of 3.6 and 3.2 percent respectively over the number of year-end travelers in 2009.  The year-end holidays travel period is defined as Thursday, December 23, 2010 to Sunday, January 2, 2011.


"It's great to see so many Americans taking to the roads, rails and skies this holiday season, especially since this is the fifth consecutive holiday period this year in which AAA has predicted a year-to-year increase in the number of travelers," said Brad Roeber, president of AAA Chicago. "After a challenging year in 2009, a modestly improved economic environment and pent-up demand resulted in more Americans traveling in 2010, and the year-end holidays are no exception."

More than nine out of 10 will drive to their holiday destinations

Approximately 85.7 million people nationally (93 percent of all holiday travelers) will drive to their year-end holidays destinations. That represents a 3.2 percent increase from the 83 million who drove last year. In Illinois, nearly 4.5 million (93 percent) of travelers will drive and in Indiana almost 1.8 million (93 percent) people will drive to their destination. Gas prices, about $.40 higher this year than in 2009, will not deter people from driving. In Illinois the average cost of an unleaded gallon of gasoline is about $3.05 and in Indiana, $2.90.

Number of air travelers expected to increase by nearly three percent

Nearly 2.75 million leisure air travelers (three percent of holiday travelers) will take to the skies during the year-end holidays, marking a 2.8 percent increase from last year's 2.67 million air travelers. In Illinois, 144,000 people will travel by air, a 3.3 percent increase from 2009 year-end air travelers. In Indiana, 58,000 people will take to the skies, a 2.9 percent increase from 2009.

Average travel distance up 33 percent; median spending about 3.5 percent more than last year

According to a survey of traveler intentions, the average distance traveled by Americans during the year-end holidays is expected to be 1,052 miles, which is 33 percent more than last year's average travel distance of 791 miles. Median spending is expected to be $694. Median spending a year ago was $670. Similar to Thanksgiving, a majority of survey respondents (75 percent) reported that the main purpose of their upcoming trip was a visit with friends or family.

Hotel rates increase, airfares decrease and car rental rates unchanged compared to a year ago

According to AAA's Leisure Travel Index, hotel rates for AAA Three Diamond lodgings over the year-end holidays are expected to increase five percent from a year ago with travelers spending an average of $125 per night compared to $119 last year. Travelers planning to stay at AAA Two Diamond hotels can expect to pay two percent more at an average cost of $88 per night. Airfares are expected to be three percent less than last year with an average lowest round-trip rate of $174 for the top 40 U.S. air routes. Weekend daily car rental rates will remain unchanged at an average of $50.

AAA's projections are based on economic forecasting and research by IHS Global Insight. The Boston-based economic research and consulting firm teamed with AAA in 2009 to jointly analyze travel trends during the major holidays. AAA has been reporting on holiday travel trends for more than two decades. The complete AAA / IHS Global Insight 2010-11 Year-End Holiday Travel Forecast can be found at