DEARBORN, Mich., Oct. 1, 2013 /PRNewswire/ -- Stranded motorists in the Downtown Detroit area shouldn't be surprised if they see a pink tow truck coming to their aid. For the second time in AAA Michigan's nearly 100-year history, it is wrapping a classic red, white and blue tow truck in the color pink in order to raise awareness of National Breast Cancer Awareness Month in collaboration with the American Cancer Society.
"The reaction from motorists and our drivers last year was extremely positive -- as motorists came up on the trucks, they honked their horns and waved at our drivers," said Gerry Gutowski, Senior Vice President, AAA Automotive Services, AAA Michigan/The Auto Club Group.
In addition to the pink tow truck, AAA Michigan will participate in the Making Strides Against Breast Cancer Walk to help raise money for the American Cancer Society starting at 9 a. m. on Saturday, October 12, 2013 at Ford Field in Detroit. AAA will provide free roadside assistance on the walk date to any participants who may have car troubles with lockouts, flat tires or dead batteries. As a sponsor of the event, AAA will also host a team of walkers to raise money.
The free courtesy service at the walk is part of AAA's long-standing commitment to community service and its partnership with the American Cancer Society. Last year, the Detroit walk was one of three walks sponsored by AAA/The Auto Club Group. This year, AAA/The Auto Club Group will participate in more than 14 Making Strides Against Breast Cancer Walks in seven states.
SOURCE AAA Michigan