AANP Launches National Multi-Media Campaign to Strengthen Public and Policymaker Awareness of Nurse Practitioners
Campaign marks the 50th anniversary of the nurse practitioner degree program
AUSTIN, Texas, Feb. 2, 2015 /PRNewswire-USNewswire/ -- The American Association of Nurse Practitioners (AANP) today announced the launch of an integrated multi-media campaign to strengthen public and policymaker awareness of the critical role nurse practitioners (NPs) play in delivering high-quality, affordable and accessible health care to millions of Americans. 2015 also marks the 50th anniversary of the NP degree program.
"Nurse practitioners are leading the charge and growing the nation's access to patient-centered, accessible, high-quality health care," said AANP Chief Executive Officer Dave Hebert. "We want every American to understand the commitment, education and clinical training these outstanding professionals have. AANP will continue to encourage legislation that removes barriers to nurse practitioner-delivered health care services."
The campaign, which will highlight the 50th anniversary of the NP degree program, will leverage earned media, broadcast television spots on CNN New Day, Fox and Friends, CNBC Squawk Box, Today, Good Morning America, Ellen and more, talk radio, and in-person events. AANP's television and radio ads will encourage consumers to visit NPFinder.com to locate an NP in their community.
"We are proud to recognize our 50 year track record as a profession. There is still work to be done to ensure patients have direct access to the full scope of care that NPs can provide. It's time to close the policy gap between the care that NPs are prepared to provide and the care that outdated state laws allow them to deliver," said AANP president Ken Miller, PhD, RN, CFNP, FAAN, FAANP. The campaign will be managed by public relations and public affairs firm, SevenTwenty Strategies, based in Washington, D.C. in coordination with LAKPR in New York.
According to a recent AANP report, the number of nurse practitioners licensed in the United States has nearly doubled over the past ten years, rising from approximately 106,000 in 2004 to more than 205,000 as of December 31, 2014. U.S. News & World Report ranked nurse practitioners as the second best overall job of 2015.
The American Association of Nurse Practitioners (AANP) is the largest professional membership organization for nurse practitioners (NPs) of all specialties. It represents the interests of more than 205,000 NPs, including approximately 56,000 individual members and 200 organizations, providing a unified networking platform and advocating for their role as providers of high-quality, cost-effective, comprehensive, patient-centered and personalized health care. The organization provides legislative leadership at the local, state and national levels, advancing health policy; promoting excellence in practice, education and research; and establishing standards that best serve NP patients and other health care consumers. For more information, visit aanp.org. To locate a nurse practitioner in your area, visit npfinder.com.
SOURCE American Association of Nurse Practitioners
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