Aaron Eckhart Hosts RIMOWA's Rodeo Drive Boutique Launch

Hollywood A-Listers Came Out to Welcome RIMOWA Luggage to Town

Jan 27, 2010, 08:00 ET from RIMOWA

BEVERLY HILLS, Calif., Jan. 27 /PRNewswire/ -- Actor Aaron Eckhart acted as host for the launch party of luxury German luggage designer RIMOWA's Rodeo Drive Boutique which opened on Tuesday, January 26th.  RIMOWA has been the leading European luggage manufacturer for over a century and is known for producing some of the most durable, lightweight hardcase luggage pieces.  Alongside Eckhart, RIMOWA's CEO Dieter Morszeck welcomed the luxury brands' celebrity attendees including Jeremy Piven, Billy Zane, Amy Smart, Cory Monteith, Mark Salling, Scott Caan, Rachel Zoe, Rashad McCants (North Carolina, Timberwolves), Rachel Lively & Stephanie Jacobsen as well as other top stylists and influential tastemakers into the new boutique.

During the event, guests had the opportunity to peruse RIMOWA's various collections, several of which have never before been available for purchase within the continental United States.  In addition, each guest received an exclusive RIMOWA Beverly Hills amenity kit -- a product originally created for Lufthansa Airline's first class flyers and are not available for purchase anywhere in the world.  

As the leader in elegant travel, RIMOWA fits in perfectly with the other premium designers whose shops line Rodeo Drive.  The company has been a favorite with jetsetters around the world and the new boutique has already created a buzz with the Beverly Hills elite.  With over 30 boutiques worldwide, the addition of the Rodeo Drive boutique offers Americans the chance to fully experience the brand that the global community has marveled in for years.  

Store Information:

332 N. Rodeo Drive

Beverly Hills, CA 90210

(P): 1-310-888-8686