ABA Law Firm Marketing Strategies Conference to Highlight Social Media, Business Development, Advertising Ethics

CHICAGO, Oct. 3, 2011 /PRNewswire-USNewswire/ -- Leading attorneys from national law firms will speak on social media and video marketing, law firm rankings and ratings, lawyer advertising ethics, associate business development training and other marketing topics at the American Bar Association Law Firm Marketing Strategies Conference Nov. 8-9 at the Four Seasons Hotel in Philadelphia. The conference is sponsored by the ABA Law Practice Management Section.

"Lawyers continue to feel the pinch of the economic shift of the last few years," said Conference Chair Micah Buchdahl, a Moorestown, N.J. lawyer. "We created this program to provide business development direction by hitting on the key levers and initiatives, whether you are a big law partner or a general practitioner. The topics and solutions are vital to marketing success."

Keynote speakers will include Peter Shankman, speaking on "In Search of…Lawyers: How the Internet Has Changed Everything." Shankman will discuss how social media, marketing and public relations converge.

Also speaking will be Dan Hill, author of "Lie to Me! Emotion Management of Your Marketing Will Invite Trust, Not Contempt." An adviser to Fortune 100 companies seeking to evaluate consumer reaction to products and services, Hill will speak about use of facial coding, which is used to predict what a buyer thinks of a company's message.

A complete schedule and further information can be found at www.lawpractice.org/marketingconference.

There is no charge for media covering this event. For media credentialing and conference materials, please contact Mary Beth Thede, [email protected], 312-988-5634.

The ABA Law Practice Management Section is a professional membership organization providing resources for lawyers and other legal professionals in the core areas of the business of practicing law—marketing, management, technology and finance.

With nearly 400,000 members, the American Bar Association is the world's largest voluntary professional membership organization. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law

SOURCE American Bar Association