BEIJING, May 13, 2019 /PRNewswire/ -- The 19th IAI Festival, traditionally a key indicator of trends across the marketing sector, kicked off in Beijing on May 8, 2019. The organizers of the event received 2,693 submissions for this year's competition. Abakus, a technology-driven firm, was named the recipient of this year's annual award for the Fastest-Growing Brand in Greater China at the event, thanks to the outstanding performance of several of its marketing campaigns for the International Conference on Machine Learning (ICML), the 2018 World Internet Conference and the FIFA World Cup.
Themed "Embrace Change in 2019", this year's event focused on the changes taking place across the sector, something that was very commonplace in 2019. How to help businesses enhance their brand recognition and improve their chances at business success via creative marketing is both a mission and challenge for Abakus, an emerging international brand that was set up in 2018. Its marketing campaign for the ICML, which offered a bonus worth millions of dollars for a qualified tech veteran, attracted wide public attention. In November 2018, when Abakus took part in the World Internet Conference, the firm garnered 27 million page impressions and over 780,000 reads on new media platforms by holding a joint marketing campaign with eight new technology platforms, including Tmall and 360, as well as getting an endorsement from Tencent and Foxconn chairman Terry Gou. In addition, Abakus drew attention from several major media organizations, among them, China's nationwide government broadcaster CCTV as well as the Xinhua News Agency, indicating that the firm had not only achieved higher-than-expected marketing results, but also experienced a significant enhancement of its brand presence.
The award represents the recognition among media organizations and industry insiders of Abakus' efforts and a testament to the tech firm's strength.
Since the launch of its first service in 2013, Abakus has empowered the fintech, new retailing, rental, office and legal sectors via big data, AI and other cutting-edge technologies. Taking Hi Store as an example, the new retailing platform caters to the demands of millions of users by connecting high-quality products with large communities.
Abakus' services are not limited to marketing. The firm plans to continue servicing 500 million members of the youth demographic worldwide by using technologies to make the world a better place to live.