AbelsonTaylor Honors World Hunger Day

The agency donates to Heifer International's holistic approach to end hunger, poverty

May 28, 2015, 11:25 ET from AbelsonTaylor

CHICAGO, May 28, 2015 /PRNewswire/ -- It takes one act of kindness, one vision and one generous gift to help break the cycle of hunger and poverty. AbelsonTaylor marks the act on World Hunger Day, May 28, by announcing that its recent donation to Heifer International will be directed to the organization's East Africa Dairy Development Project (EADD) in Tanzania. The donation will reach 1,428 families in Heifer's EADD Project, and perhaps changing their lives forever.

Nearly 800 million people globally live in extreme hunger and poverty according to Heifer International. Hunger kills more people than AIDS, malaria and tuberculosis combined. It also kills nearly two million children each year. The EADD Project provides families a holistic approach to lift themselves out of poverty and hunger -- livestock, education, empowerment and training.

"We know that health and wellness is intrinsically linked to the family's ability to make a living," said Dale Taylor, president and CEO of AbelsonTaylor. "Heifer addresses health and wellness by providing education, financial independence, and cultural empowerment. It's a far better approach than what has been done historically, which is simply providing subsidies. Heifer's EADD project works and supporting it is the right thing to do."

EADD is a multi-phase project that provides families the opportunity to create financial independence and social equality. EADD has connected more than 203,778 small-scale farmers across Uganda, Rwanda and Kenya to a larger circle of services that give them the resources to earn a living raising cows and selling milk. This, in turn, allows them to educate their children, gain access to healthcare and invest in their businesses.

"We know that entire communities will gain better access to food, good nutrition and health, more productive farms, improved incomes, and better quality of life because of AbelsonTaylor's investment in EADD," said Vicki Clarke, Heifer's director of philanthropy.

Announcing its donation to Heifer on World Hunger Day is another way for AbelsonTaylor to help raise awareness for the important work this nonprofit does to end hunger and poverty. The agency has been supporting Heifer International since 1999 and has helped hundreds of families in Tanzania and Kenya. AbelsonTaylor has a long history of giving back to charitable organizations. Each year, the company identifies 12-15 nonprofit organizations and collaborates with them to help raise money, awareness or participation.

AbelsonTaylor is the largest independent medical advertising agency in the world, serving pharmaceutical, biotech and health-and-wellness companies globally. Established in 1981, AbelsonTaylor has built a reputation as the most creative agency that creates brand experiences in broadcast, print, and digital. To learn more visit abelsontaylor.com and follow the company on Twitter and Facebook.

Marita Gomez (630) 936-9105

Video - https://youtu.be/JmVLriRtLG0
Photo - http://photos.prnewswire.com/prnh/20150528/219135


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