BOSTON, Nov. 29, 2016 /PRNewswire/ -- Lovepop, a 3D design firm reinventing the greeting card industry, today announced a Series A investment of $6 million led by Ryan Moore of Boston VC Accomplice. Notable Lovepop investors include Shark Tank's Kevin O'Leary, Niraj Shah of Wayfair, Bob White of Bain Capital, and Wayne Chang of Crashlytics and Twitter.
"Lovepop is different," says Moore. "They are not just reinventing the card, they are turning the business model on its head with a one-of-a-kind experience that goes beyond traditional card giving holidays with personal gifts that speak to the shared memories of those who give and receive a Lovepop. And their custom wedding invitations are unlike anything else available in the market today."
"This is a new generation in gifting. Millennials aren't going to drugstores to buy cards. They are online, and they are looking for something unique. Lovepop's founders understand this like no other company I've seen. These guys are the future of card giving," says O'Leary, "and I think you'll see them evolve in some very unexpected ways."
Lovepop plans to use this financing to invest in additional design and production resources, to support new retail opportunities including two New York City locations that opened their doors this month, and to launch a highly-anticipated custom wedding invitation platform.
Lovepop's co-founders Wombi Rose and John Wise are former ship designers who combine their skills with the ancient art form of kirigami to engineer intricate paper art sculptures. Lovepop has grown more than 400% in the last twelve months, and just raised forecasts for what is shaping up to be a huge holiday season.
"What we're selling at Lovepop isn't paper," says Rose. "It's an unexpected moment -- you get an ordinary envelope in the mail but when you open it you find a 3D teddy bear, a pirate ship, or a beautiful willow tree love scene. When our customers buy the perfect Lovepop for someone, they are sharing a deep personal connection. And they aren't saving it for the next expected holiday; friendship doesn't need an occasion. That's why our customers give Lovepop cards all year long."
- Americans purchase approximately 6.5 billion greeting cards each year according to the Greeting Card Association
- The most popular seasonal cards are Christmas cards, with some 1.6 billion cards (including boxed cards) purchased for the holiday season alone
- Lovepop sells over one million cards per year
- Lovepop offers 200 designs for birthdays, holidays, and -- most importantly -- all the everyday occasions™ in between
Lovepop creates magical paper art to give to the special people in your life. Co-founders and former ship designers Wombi Rose and John Wise fell in love with kirigami on a school trip to Vietnam, and developed slicegami™ to bring them to life as cards. Every card is blank because personal messages are the most meaningful. Lovepop appeared on ABC's Shark Tank holiday episode in 2015. For more information on Lovepop visit lovepop.com and follow the company on Facebook & Instagram = @lovepopcards, Twitter = @lovepop