The Vodka Cranberry is having a moment. From bars and pre-games to social feeds, the iconic combination has re-emerged as a go-to order for those seeking uncomplicated classics. Equal parts nostalgic and effortless, the Vodka Cranberry has become a symbol of confidence, simplicity and knowing exactly what you want. Now, the brand duo that helped define the category is raising the bar once again. Building on their award-winning partnership1, Absolut and Ocean Spray are introducing a more elevated, high-energy expression of the beloved serve. With two shots of Absolut Vodka, real Ocean Spray cranberry juice, 9% ABV, and no bubbles, artificial colors or sweeteners, Absolut & Ocean Spray Double is designed for consumers seeking a little more intensity from their ready-to-drink cocktails without compromising on taste.
The launch also arrives as demand for higher-ABV RTDs continues to accelerate, with the segment growing 28% year-over-year and outpacing lower-ABV alternatives.² As consumers increasingly gravitate toward convenient cocktails that deliver both flavor and strength, Absolut & Ocean Spray Double answers the call with a refreshingly straightforward proposition: the Vodka Cran you love, turned all the way up.
The lineup includes two bold flavors available on shelves nationwide now:
- Absolut & Ocean Spray® Double Cranberry Crush
- Absolut & Ocean Spray® Double Cran-Grape™ Smash
"The Vodka Cranberry has earned its place in bars, parties and culture because it's simple, delicious and never goes out of style," said Hannah O'Leary, Brand Director RTD & Convenience, Pernod Ricard USA. "As consumers continue to embrace this classic cocktail, Absolut & Ocean Spray Double delivers a bolder, stronger take without sacrificing the simplicity and delicious flavor of the classic."
For more information and to find a retailer near you, visit Absolut.com or follow @absolutus.
ABOUT PERNOD RICARD USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second largest spirits and wine company. Pernod Ricard employs approximately 18,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. The company's leading spirits include such prestigious brands as Absolut Vodka, Avión Tequila, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Kahlúa Liqueur, Malibu, Martell Cognac, Olmeca Altos Tequila, Beefeater Gin, Del Maguey Single Village Mezcal, Código Tequila, Monkey 47 Gin, Seagram's Extra Dry Gin, Malfy Gin, Hiram Walker Liqueurs, Midleton Irish Whiskey, Redbreast Irish Whiskey, Aberlour Single Malt Scotch Whisky, Lillet, Jefferson's Bourbon, TX Whiskey, Skrewball Whiskey, Smooth Ambler Whiskey, Rabbit Hole Whiskey, Pernod and Ricard; superior wines Kenwood Vineyards and Sainte Marguerite en Provence rosé.; and exquisite champagnes Perrier-Jouët Champagne, G.H. Mumm Champagne.
Pernod Ricard USA is headquartered in New York, New York, and is responsible for more than 1,000 jobs across the country. As 'Creators of Conviviality', we are committed to sustainable and responsible business practices in service of our customers, consumers, employees, and suppliers. Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking. For more information, visit: www.pernod-ricard-usa.com.
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1 IWSC 2024
2 Nielsen Xaoc +Liq Plus + Con, L52 wks and 52 wks ending 9/12/26
SOURCE Pernod Ricard USA
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