Academy Sports + Outdoors extends partnership with Atlanta Braves ahead of Opening Day and announces two new stores in Atlanta area

Mar 26, 2014, 09:18 ET from Academy Sports + Outdoors

KATY, Texas, March 26, 2014 /PRNewswire/ -- Academy Sports + Outdoors (d/b/a Academy), a premier sports, outdoor and lifestyle retailer, today announced the renewal of its multi-year partnership with the Atlanta Braves. Academy also announced the opening of two new stores: Cartersville, Ga. on April 11 and Douglasville, Ga. on May 2.

"We're thrilled about our continued expansion in the Atlanta metro area," said Anita Sehgal, senior vice president of marketing for Academy Sports + Outdoors. "Our partnership with the Braves and the two additional stores are clear indicators of Academy's commitment to our ongoing growth in the Atlanta community, Braves fans, and active-minded families throughout Georgia."

Academy Sports + Outdoors began its partnership with the Braves 6 years ago. Today, Academy has six stores in the area located in McDonough, Snellville, Cumming, Hiram, Athens, and Newnan. Following the opening of the Douglasville store in May, Academy will have opened eight stores in the Atlanta metro area in the past four years.

"Academy has been an exceptional partner over the years," said Jim Allen, vice president of corporate partnerships for the Atlanta Braves. "They have consistently demonstrated their community focus by supporting us, our youth-league initiatives, by promoting an active lifestyle through their support of area little leagues and other community organizations. We appreciate their continued support."

Academy Sports + Outdoors is the Official Sporting Goods Retailer of the Atlanta Braves.

About Academy Sports + Outdoors
Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of quality hunting, fishing and camping equipment and gear along with sports and leisure products, footwear, apparel and much more. The Texas-based company operates 172 stores throughout Alabama, Arkansas, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee and Texas. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service and selling the right stuff at everyday low prices. For more information about Academy Sports + Outdoors visit,,,, and

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SOURCE Academy Sports + Outdoors