ACCENT Marketing Services Hires New Performance Marketing President

JEFFERSONVILLE, Ind., Feb. 17 /PRNewswire/ -- ACCENT Marketing Services, an international provider of customer lifecycle management solutions, announced today that marketing industry veteran, Steve Tinlin, has been named the new president of the company's performance marketing business unit.

Tinlin will be responsible for leading the company's turn-key, performance-based customer acquisition business unit, which currently provides extended service plan and other warranty marketing services to its clients.  He will also work to develop one-to-one performance marketing programs that deliver increased revenue and improved return on investment through enhanced customer interactions as well as to develop new customer acquisition methods and capabilities for the business unit.

"Bringing Steve into the ACCENT family will play a huge part in the transformation of our company into a performance marketing leader," said Kevin Foley, ACCENT's president and CEO.  "He has deep expertise in database management, marketing, and the development and launch of new products, which will be key as we focus on creating direct brand connections one consumer at a time.  Plus, he has that entrepreneurial spirit that has driven ACCENT's growth for over 17 years."

Throughout his twenty years in the industry, Tinlin has led various organizations in multiple growth stages, developed and implemented new products and services, accomplished high-growth initiatives and built a track record of performance and customer satisfaction.  Most recently he served as vice president of business development at Dotomi, based in Chicago, Ill., where he succeeded in rapidly accelerating the company's growth.  Prior to Dotomi, he served as senior vice president of catalog response card and new channels at Imagitas, A Pitney Bowes Company in Waltham, Mass., where he developed and launched several strategic businesses initiatives.

Additionally, Tinlin spent over ten years in various vice president roles at Abacus, a division of DoubleClick in Broomfield, Colo.  During his tenure, he led multiple departments including sales, new product development and introduction, marketing services, and North American account services and implemented sales processes that improved customer retention and helped the company acquire over 1,000 new clients.  Tinlin is also an accomplished speaker in the direct marketing space and his work has been published in several professional trade journals.  

About ACCENT Marketing Services, LLC

ACCENT is an international provider of customer lifecycle management solutions.  It partners with world-class companies to help them acquire, support, retain, and grow their customers at every stage in the customer lifecycle. Through ACCENT's suite of data analytics, direct marketing, contact management, and fulfillment services the company delivers high quality, integrated marketing solutions that grow valuable client and customer relationships.  Founded in 1993 and owned by MDC Partners, Inc., ACCENT employs more than 2,500 people in 10 U.S. cities, Jamaica, and the Philippines.  For more information, visit www.accentonline.com.

SOURCE ACCENT Marketing Services, LLC