ACCENT Marketing Services Honored for Excellence in Data Analytics and Modeling Applications By the National Center for Data Management
JEFFERSONVILLE, Ind., Jan. 5, 2011 /PRNewswire/ -- ACCENT Marketing Services, a member of the MDC Partners Network and provider of customer engagement and performance marketing solutions, received the National Center for Data Management's (NCDM) Database Excellence Silver Award in the Analytics and Modeling Applications category. The award was presented at the NCDM's Conference for Engaging Customers Using Data and Technology.
Presenting findings from a recent client case study, ACCENT successfully demonstrated its ability to use advanced data analytics and modeling techniques to increase response rates on warranty offers by 20% while reducing claim rates by almost 19% on behalf of a leading appliance manufacturer. This was achieved by creating a multidimensional model matrix that combined response, claims and lifetime value models to produce a single marketing strategy customized by consumer segment. Additionally, the model helped eliminate duplication of marketing efforts and limited wasteful spending on consumers least likely to respond, helping to increase the overall profitability of the appliance manufacturer's extended service plan program by 43%.
"Once again, ACCENT's data modeling and analytics expertise is proven to help brands uncover the hidden potential in their marketing programs," said Steve Tinlin, ACCENT's president of performance marketing. "We are honored to be recognized as a leader in database marketing for our ability to develop and implement campaigns that optimize marketing and operational spend by increasing response rates and driving down costs to boost client profitability and return on investment."
The NCDM Database Excellence Awards, organized and presented jointly by DIRECT (part of the Chief Marketer Network) and Direct Marketing Association, honor organizations that have demonstrated ingenuity and creativity in leveraging their marketing databases. Contestants were evaluated against the strength of their marketing strategy, execution and results gained across four categories: Analytics and Modeling Applications, Technological Applications, Multichannel Marketing, and B-to-B Marketing.
ACCENT was one of nine award-winning finalists and adds the NCDM Database Excellence Award to a long list of honors it has recently received including being recognized among the best in the world by ContactCenterWorld.com for Best Contact Center, Best Leader and Best HR Support Professional.
About ACCENT Marketing Services, LLC
ACCENT, a member of the MDC Partners Network, is the performance marketing company for marketers who need to maximize their brand's ability to engage with consumers and influence behavior, while generating a better return on their investment. The company's data-driven approach transforms customer service touchpoints across the phone, online and social media channels into powerful relationship and brand-building tools. Founded in 1993, ACCENT employs more than 2,000 people across the United States, Jamaica and the Philippines. For more information, visit www.accentonline.com.
SOURCE ACCENT Marketing Services, LLC
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