JEFFERSONVILLE, Ind., Jan. 15, 2014 /PRNewswire/ -- ACCENT Marketing Services LLC, a member of the MDC Partners Inc. network and provider of multi-channel customer engagement solutions, today announced it has enhanced its executive team with the addition of David Norton as chairman, Robert Brillhart as chief operations officer, and John Hoholik as chief growth officer.
With the addition of MDC's David Norton as ACCENT chairman, there is clear alignment between ACCENT's capabilities and MDC's mission to help clients through the use of data and analytics. With this team, ACCENT is better aligned to help marketing and operations leaders optimize their customers' experience by applying insight and analysis to personalize every interaction, from identification of customers, customer exploration and decision-making, through purchase to post-purchase, and potential re-engagement.
The depth of the new executive team will also allow ACCENT to accelerate its efforts to capitalize on the growing opportunity in multi-touch customer engagement and to evolve from a BPO player to a Customer Engagement Agency.
"In ACCENT, we have a premier example of what real-time customer engagement can look like across many critical channels and stages of the customer journey," said David Norton, EVP Customer Analytics and Insights at MDC Partners and Chairman ACCENT Marketing Services. "With teamwork between ACCENT and MDC we can provide a more complete and integrated solution that addresses the entire customer journey unlike any competitors."
David Norton joins ACCENT as chairman to work closely with the executive team and to lead the company's next phase of growth and innovation. In this role, he will also facilitate partnerships across the MDC network to complement and complete ACCENT's customer engagement offering.
Mr. Norton joined MDC in 2013 as executive vice president of Analytics and Consumer Insights, working with partner firms to enhance customer experiences for their clients; he will maintain this role going forward. Named 2010 Chief Marketer of the Year by CMO Magazine, Norton brings profound expertise in turning insights and analytics into action for brands of all kinds.
The two other executives joining the team, Chief Operations Officer Robert Brillhart, and Chief Growth Officer John Hoholik, offer the invaluable combination of both highly innovative marketing experience and decades of industry knowledge in customer engagement solutions.
Mr. Brillhart will be responsible for driving consistent processes and predictable outcomes across the company. He also will be focused on partnering with the IT team to elevate the level of insights gleaned from every customer interaction to provide actionable intelligence to clients.
Mr. Hoholik, who joined in February of 2013, will be developing strategic sales, marketing and client service resources focused on driving the implementation of customer engagement initiatives for new and existing clients. He also brings a wealth of experience interfacing with marketing leadership at many global, household-name brands.
"ACCENT has developed a solid strategy and vision based on the current and future needs of the business and how that aligns with the evolution of contemporary marketing," continued Mr. Norton. "Adding to the strength of the executive bench, and as part of MDC's robust insights and analytics offering, ACCENT is poised to confidently make bold moves in 2014, offering clients insight, service levels and results that will outpace other competitive providers."
About ACCENT Marketing Services, LLC
ACCENT, a member of the MDC Partners Network, provides multi-channel customer engagement solutions to brands that need to maximize their ability to engage with consumers and influence behavior, while generating a better return on their investment. The company's data-driven approach transforms customer service touch points across phone, online and social media channels into powerful relationship and brand-building tools. Founded in 1993, ACCENT employs more than 2,500 people across North America and the Caribbean. For more information, visit www.accentonline.com.
SOURCE ACCENT Marketing Services, LLC