accessiBe Appoints Ronit Amitay as VP of Product to Drive Accessibility Innovation

Company Unveils Industry-First 'Auto-resolve' Feature Empowering Developers
 to Automate Fixes and Accelerate Compliance

NEW YORK, July 30, 2025 /PRNewswire/ -- Web accessibility market leader accessiBe today announced the appointment of Ronit Amitay as Vice President of Product. In this role, Amitay is spearheading the expansion of accessiBe's ecosystem of tailored accessibility solutions, designing innovative products that empower businesses, and building more accessible digital experiences faster and more efficiently. Since joining accessiBe, Amitay has already led the development of a major new release that includes the breakthrough capability of auto-resolve, now built into accessFlow—accessiBe's flagship platform for developers.

With over 20 years of product leadership spanning fintech, cybersecurity, and enterprise SaaS, Amitay brings deep expertise in building high-impact solutions. She has held key executive roles at companies including SysAid, where she led the integration of GenerativeAI into IT service platforms, and Traiana, where she oversaw a massive-scale post-trade and risk management fintech products portfolio, led a global team, and guided the company's successful shift to SaaS, ultimately resulting in an acquisition by CME Group. At Sentrycs, a leader in counter-drone cyber technologies, she established the product function from the ground up, blending software and hardware to meet demanding defense and regulatory requirements. Earlier in her career, Amitay contributed to the growth of ClickSoftware, culminating in its $1.35B acquisition by Salesforce.

Amitay wasted no time upon joining accessiBe, immediately driving the vision for auto-resolve, tackling the small, repetitive accessibility fixes that drain developer resources and slow compliance progress. Now available in accessFlow, auto-resolve makes accessiBe the only company to offer developers the ability to fix select accessibility issues instantly, without touching their source code. Every adjustment is transparent, tracked, and reversible, so teams stay in control and aligned with their workflows. Auto-resolve helps reduce backlogs, accelerate compliance, and keep developers focused on what matters most, while automating the rest.

"Auto-resolve combines the speed and flexibility that developers require with the precision and accountability that accessibility demands," said Amitay. "It reflects our commitment to help businesses scale accessibility without compromise. Launching this capability has been an energizing way to kick off my journey at accessiBe."

Amitay's appointment and the launch of auto-resolve mark a defining moment in accessiBe's evolution. These milestones build on a recent series of forward-thinking initiatives that herald the beginning of a new era. Notable developments include the expansion of accessiBe's product suite, blending human insight with advanced AI technology, and a major upgrade to its proprietary engine that strengthens regulatory compliance, improves remediation accuracy, and boosts overall website performance. Guided by Amitay, accessiBe is poised to redefine how enterprises approach accessibility, making it more seamless, strategic, and sustainable.

"Ronit brings the kind of bold, thoughtful, and collaborative leadership that sets the tone for accessiBe's next chapter," said Robert Lopez, CEO of accessiBe. "Her ability to align vision with execution has already strengthened our product strategy, most notably with the launch of auto-resolve, which is helping make accessibility more attainable than ever."

About accessiBe

accessiBe is a leading AI-powered web accessibility solutions provider that helps businesses of all sizes create inclusive digital experiences by enabling tailored and customized site modifications that accommodate a wide range of accessibility needs, to facilitate compliance with digital accessibility regulation, based on standards. Developed with valuable input from the disability community, including the National MS Society, United Cerebral Palsy, Special Olympics USA Games, and the Disability Foundation.

To learn more, visit accessibe.com

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SOURCE accessiBe