Acclaimed Restaurateur Burt Rapoport Appoints The Gab Group to Promote Deck 84, a Waterfront Dining Concept Slated to Launch November 2010

Oct 11, 2010, 05:20 ET from The Gab Group

BOCA RATON, Fla., Oct. 11 /PRNewswire/ -- The Gab Group, an award-winning PR and marketing agency, has added Deck 84 to its restaurant hospitality client roster. The Gab Group will deliver a multi-level media strategy campaign designed to increase public awareness of acclaimed South Florida Restaurateur Burt Rapoport's newest dining venture, Deck 84, a 15,000 square foot Casual American waterfront dining concept slated to open November 2010 on Atlantic Avenue in Delray Beach.

The Deck 84 appointment will include the development of an exciting brand identity, grand opening and media campaign. Deck 84's spectacular casual waterfront dining elegance boasts an array of interactive design elements such as a dynamic "bubble wall" and outdoor fire pit lounge with tiki torches, and plush seating where guests can sip cocktails while enjoying the scenery of Delray Beach's beautiful Intracoastal Waterway.

"It's a great new concept for Delray Beach. Burt is one of the area's most venerable restaurateurs, delivering a true coming-of-age dining experience with Deck 84 that will make a stylish statement about his career and longevity in the South Florida restaurant marketplace.  This exciting new restaurant and bar will provide Delray residents, vacationers, beach-goers, and boaters a fun and different dining experience on the Avenue," says Michelle Soudry, PR Director for The Gab Group.

Deck 84's "Club Med"-style dining sanctuary will replace the former location of Busch's. Rapoport has re-conceptualized the 15,000 square foot interior with an aquatic blue, vibrant sunset orange and exotic wood color palette, including reclaimed kirei-wood bar tops and tambour wood walls. Located on Atlantic Avenue at Delray Beach's Intracoastal Waterway, Deck 84 provides exceptional American cuisine.  Visit for more information.

About The Gab Group

Founded in 2004 by PR Visionary Michelle Soudry, The Gab Group is a unique brand communications agency specializing in streamlined services for local and national lifestyle accounts.  The agency's broad scope of services includes brand-focused PR, creative marketing, and exceptional special events.  For more information, visit or  

SOURCE The Gab Group