Accordant to Launch UK Operations
Leading independent U.S. programmatic media specialist takes major step in global expansion with opening of London office
NEW YORK, July 9, 2014 /PRNewswire/ -- Accordant Media, a leading programmatic media specialist company, has announced the launch of its UK operations with the opening of its London office later this month. The office will start operating under the stewardship of two veteran New York-based Accordant staffers, who will be transferring to London.
Michael Baumgaertner, Director, Trading Strategies along with James Dempsey, Media Specialist, will be moving to London to launch Accordant operations. As Baumgaertner and Dempsey ramp up, Accordant co-founders Art Muldoon, CEO, and Matt Greitzer, COO, will focus their efforts on hiring a managing director to lead the UK efforts.
Prior to joining Accordant in January of 2011, Baumgaertner worked in the Publisher Yield Management division at the Rubicon Project. Dempsey, an Irish national has worked at Accordant both in New York and remotely for nearly two years.
"Accordant is well-prepared to help advertisers and media agencies in the UK and Europe unlock the advantages of programmatic media solutions," said Art Muldoon, Co-founder and CEO. "We have been operating as a market leader for over four years and are excited to support existing and new clients in the UK through enhanced local services and expertise."
Added Matt Greitzer, Co-founder and COO, "Programmatic media is making audience-targeted advertising extremely efficient and effective for advertisers, but it requires the successful use of data management and media optimization technologies and processes. Accordant brings this to our clients with 100% transparency and a fully managed services approach which we believe UK marketers are looking for."
Accordant's newest office will be located at 20 Rathbone Place, London.
About Accordant Media
Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and exchange-traded media simpler and more effective for leading advertisers and media agencies. Accordant's innovative multi-channel media system plus full-service, customized solutions help advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio, out-of-home and addressable tv channels. In addition, Accordant's powerful custom audience segmentation engine, Audience OpticsTM, drives integrated data, cross-channel audience insights, attribution modeling and dynamic inventory management to produce greater customer engagement and campaign results. Accordant's scale, execution, 100% transparency and cross-screen, cross-channel approach allows advertisers to unlock the full potential of programmatic media.
Co-founded by digital agency execs Art Muldoon and Matt Greitzer, Accordant Media is based in New York City with offices in San Francisco and London.
SOURCE Accordant Media
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