Accounting Today and iLumen Announce Launch of WebCPA Client Connection, a New Analytical Portal for the Accounting Profession

NEW YORK, May 9, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- Accounting Today and iLumen announced the launch of "WebCPA Client Connection," an online analytical platform designed to connect public accountants with their small and mid-market business clients.

WebCPA Client Connection enables Accountants and CPAs to monitor and analyze the financial activities of their business clients in a secure and interactive environment, enabling the CPA to recommend and provide essential services at the moment they are needed.

The Web-based system gives the CPA direct access to analysis on key client business activities, such as audit and tax-planning metrics, bank covenant analysis, trailing twelve-month financial information, cash flow, and peer benchmarking data. Once the CPA firm establishes a connection with a client, the system can receive data directly from the client's internal accounting system to populate dashboards for client-monitoring, send alerts and generate Excel reports. CPAs can use the reporting and analytics to support a range of planning and client-management functions, including providing advisory service alerts and creating deliverable reports for client meetings.

WebCPA Client Connection works with all major accounting systems. It is priced at $150 per year per client.

"In these difficult economic times, monitoring -- and staying connected to -- each business client has never been more important for accounting professionals," said Rob Whitaker, Senior Vice President and Group Publisher, Accounting Today. "WebCPA Client Connection provides the CPA with a secure 'analytical connection' to each business client, ensuring full visibility into their financial health."

"CPAs are in a privileged position as the most trusted business advisor to small and mid-market businesses," said Robert Woosley, CPA, Co-founder, iLumen. "WebCPA Client Connection arrives at a moment in our profession when clients are seeking almost daily interaction with their business advisors, and CPAs need tools and data to help them make informed decisions to run their business."

"We are thrilled to be able to leverage the power of iLumen's scalable and secure technology platform for our CPA community," said Whitaker. "This is about empowering the CPA, and if they can bill just one more hour of value for their clients in a year, the portal pays for itself."

About SourceMedia

SourceMedia, (http://www.sourcemedia.com) an Investcorp company, is a diversified business to business media company serving the financial industry and the related fields of professional services and technology. SourceMedia offers its clients and subscribers professional information services -- both print and digital -- industry-standard data applications, in-depth seminars and conferences, and specialized marketing services.

About Accounting Today

SourceMedia's Accounting Today has served as the premier news vehicle for the nation's tax and accounting community since 1987. Regular coverage includes news and features surrounding tax-law changes, regulatory and legislative updates, technology, financial planning, practice management, mergers & acquisitions, and international developments. Accounting Today's readership encompasses one of the widest demographics of any publication in the field, from the sole practitioner, to firms with multiple professionals, to national firms and, ultimately, to the Big Four.

About iLumen

iLumen is a leading innovator of decision analytics and business intelligence software solutions, addressing the needs of financial institutions, CPA firms, and those that advise and serve businesses and corporations. As part of its value proposition, iLumen's Software as a Service (SaaS) technology securely and seamlessly automates the collection, standardization, and analysis of financial information from various sources and delivers it to the desktop through its proprietary decision analytics platform and customer intelligence applications.

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