AccuData Integrated Marketing - New Digital Marketing Solutions

FORT MYERS, Fla., Aug. 20, 2012 /PRNewswire/ -- AccuData Integrated Marketing, a leading direct marketing data and solutions provider, is pleased to introduce its new Digital Marketing Solutions Team. This new team is expanding AccuData's digital marketing offerings to its clients, including digital data, turn-key online display advertising campaigns, email marketing, social media marketing and mobile advertising campaigns.

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Mary Lou Knox, with over a decade of marketing and digital experience, joined AccuData to lead the new team in the role of Senior Director. Ms. Knox was formerly the Vice President of Wave Direct, Inc., a privately held marketing and advertising agency specializing in the B2B high tech arena. She has experience in delivering turn-key digital marketing campaigns and working with industry vendors such as Google, PayPal and VMware. The Digital Solutions Product Manager, Isabel Dail, was also formerly with Wave Direct. Isabel brings her expertise of the ad network space, specializing in SEM, to the team. Cristen Solon, the Digital Solutions Project Manager, has been serving AccuData clients in the role of Account Manager since early 2011.

"Fundamentally this represents a major change in direction for AccuData, which is very exciting," said Rich Lancaster, CEO. "When you put together our recent acquisition of DaVinci Marketing Technologies with this new group and our growth from offline data into the online data world you begin to see a very bright new future for the company. More importantly, the expansion of digital marketing solutions will provide our direct and reseller clients with more options to help them meet continually evolving direct marketing goals."

The Digital Solutions Team is introducing new digital data, online display advertising campaigns, email marketing, social media marketing and mobile advertising campaign products and services to enhance and complement current offerings. AccuData's goal is to provide "one stop shop" digital marketing solutions, which include integration of the traditional direct marketing landscape.  AccuData partners with top echelon social media platforms such as Facebook, LinkedIn, and Twitter. In addition, AccuData also maintains extensive relationships with notable ad networks in both the B2C and B2B arenas.

AccuData will be co-hosting a webinar August 22, 2012 at 2:00 p.m. Eastern with Brilig to launch a cooperative marketplace for online advertising audience data.  The webinar, Brilig Data University Series: Targeting the Auto Market with Accudata will introduce AccuData and our national auto file to national ad networks.

For more information about AccuData's Digital Marketing Solutions, please visit www.AccuData.com or call us at (800) 732-3440.

About AccuData Integrated Marketing

A leader in database marketing services, AccuData Integrated Marketing (www.AccuData.com) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI. For more than 20 years, AccuData's industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, retail and telecom industries.

Contact:

Crystal Fischer
+1-239-425-4351
[email protected] 

SOURCE AccuData Integrated Marketing