AccuData Integrated Marketing Signs Acquisition Agreement with Compact Information Systems

AccuData Remains Separate Entity Focused on Existing Business, While Gaining Top Industry Management Talent, Capital to Fuel Ongoing Expansion and New Technology Offerings

Aug 02, 2011, 13:23 ET from AccuData Integrated Marketing

FORT MYERS, Fla., Aug. 2, 2011 /PRNewswire/ -- AccuData Integrated Marketing, a leading full-service database marketing firm today announced that it signed an acquisition agreement with Compact Information Systems, a national provider of direct marketing databases.  Following the transaction, AccuData will remain a separate operating entity that continues to deliver to clients its same proven set of data assets, marketing analytics and database marketing technologies.

The deal provides AccuData with an infusion of capital and technology to help fuel its expansion efforts, as well as the addition of industry leadership from Rich Lancaster, the company's new CEO. Since 2009, the company has been under interim management by a team of private equity firms.

"AccuData has been poised to accelerate its growth," said Rich Lancaster, CEO, AccuData Integrated Marketing.  "This opportunity provides exactly the right combination of financial and technical resources, and industry leadership that will help move AccuData to the next level and deliver even stronger results for our clients."

No Changes in Headquarters, Staff or Client Teams

AccuData, which will remain headquartered in Fort Myers, Florida, does not anticipate any staff reductions or organizational changes as a direct result of the transaction – beyond the addition of Mr. Lancaster, who will replace the interim managers.  These interim managers will remain at AccuData for a few months to ensure a smooth transition.  In addition, client account teams and contacts will remain unchanged.

"Compact's goal is to help AccuData thrive and continue to offer its clients industry leading database marketing services," said Pat Wiley, Founder and President of Compact. "Since AccuData and Compact have had a very positive partnership since 2007, we anticipate the transition to be extremely smooth."

Management Team

AccuData's existing management team will now be lead by Mr. Lancaster, who joins the company from Compact, where he was CEO.   With more than 25 years of experience within the database marketing, printing, software and telecommunications industries, Mr. Lancaster has held management positions at companies such as Dun and Bradstreet, Equifax/InfoLink, Consolidated Printing Graphics and Nextel.  

Technology Offerings

As part of the deal, AccuData will now have access to Compact's industry leading application development team which is known for its work in creating the company's world-class online count and order, and mapping (Geographic Information System) solutions.  With access to these resources, AccuData plans to continue developing easy-to-use, Web-based direct marketing tools to meet the needs of its clients.

About AccuData Integrated Marketing

A leader in database marketing services, AccuData Integrated Marketing (www.accudata.com) uses a full range of data resources, powerful marketing analytics and database technology to accurately target qualified buyers and increase ROI.  For more than 20 years, AccuData's industry experts have been dedicated to helping clients develop lead generation strategies and implement customized marketing solutions. Based in Fort Myers, Florida, AccuData delivers results to more than 5,000 clients across the printing, agency, energy/utilities, travel/hospitality, financial services, healthcare, ecommerce, retail and telecom industries.

About Compact Information Systems

Compact (www.compactlists.com), founded in 1988, is a leading provider of resident, consumer and business list services in the United States.  Compact's list services include access to a proprietary geographic information system that enables customers to see their data, and its impact, geographically before making a purchase decision.

CONTACT:  
Linda Segervall
+1-650-312-0205
linda@iconbranding.com

SOURCE AccuData Integrated Marketing



RELATED LINKS

http://www.accudata.com


http://www.compactlists.com