Acharger Will Present a New After-Sales Service Mode for Its Laptop Chargers to Boost B2C, B2B2C Enterprises

BEIJING, Dec. 27, 2011 /PRNewswire-Asia/ -- The Fifth US-China Internet Industry Forum (CIIF) opened in Washington DC on Dec 7th, 2011 (local time). Meanwhile during its new product release presentation for the US market, Acharger revealed they would implement new after-sales service policy in 2012, but a concrete time and other details were unavailable at the time.

Some people in the industry thought that this was only a ploy that Acharger was using to please their new customer group, such as B2C and B2B2C enterprises, while maintaining their old customer group, such as chain stores, further reflecting it as the world's leader for universal laptop chargers. Although its parent company AATUU International Co., Limited is financially sound, if they implement the same after-sales mode as in Asia, they would be surely in trouble.

We did some research about Acharger's warranty policy in other countries. For example, some abstracts from Chinese companies such as Tencent, Alibaba, China Net, CE.cn as well as search results from Baidu as follows.

Acharger is going to implement a "Heartful Warranty" after-sales service policy.

During the warranty period, if an Acharger brand charger is found defective, the consumer does not need to wait for a repair; they can get a new one first from Acharger's service center. Furthermore, Acharger is going to build up more than 1,000 service centers of this kind to achieve the so-called "Heartful Warranty" mode.

After comparison, Acharger's new after-sales service policy is a really good thing for consumers, but it is under attack by the industry, which is resisting it.

Whether media reports or criticisms about the program are real or false doesn't matter. Consumers simply hope that there are more enterprises and brands of this kind which are consumer-oriented and offer users more convenience.

Their team motto is "Concentration Creates the Classic, Love Sculptures the Perfect", by which we are in such a mood. Consumers do want companies to hold such a spirit, don't they? But how many companies can achieve it? Most of them are interest-centered.

Occasionally there are one or two enterprises with this concept, but will they compromise under the pressure of the industry's media and the attack of social interest chains? Consumers have always supported this kind of good brand, and boycotted the bad ones, which can reward those who take responsibility for building up market's credibility.

No matter if Acharger can finally succeed in changing the digital accessories' industry's after-sales mode, many things are worthy of our thinking as consumers. What we can say is "Good luck, Acharger."

SOURCE AATUU International Co., Limited