MONTREAL, July 13, 2016 /PRNewswire/ -- Acquisio, a global leader in performance marketing solutions, has introduced two key, strategic hires to its management team: Bill Dinan, as Senior Vice President of Strategic Partnerships and Yann Besançon, as Senior Vice President of Sales.
Bill plays a key role in developing and strengthening relationships with key partners in the digital marketing industry and works with Acquisio's senior leadership to expand its footprint into the Local market space. Yann Besançon drives Acquisio's sales divisions to maintain a strong presence in Acquisio's original SEM platform market and also foster Acquisio's growth in the Local market space.
Acquisio's New SVP, Strategic Partnerships
An accomplished C-level executive and board member in the B2B technology and media space, Bill Dinan joins Acquisio's management team, and is poised to drive significant growth to help solidify Acquisio as the leading customer acquisition solution for the local search industry. Bill served as President of Telmetrics, a leading call tracking technology company, for 6 years, and currently serves as the Chairman of the Local Search Association, a position he will maintain while working at Acquisio.
"I've worked in the local search industry for more than a decade, and have seen the growth and evolution of local advertising fueled by the cross-screen, mobile-driven world we live in today. With mobile traffic increasing and related hyper-local search queries higher than ever, I am looking forward to taking a more active role in strengthening Acquisio's local marketing offering, to solidify Acquisio as a leader in the space," said Bill Dinan.
"We are confident in the technology we offer our users, the next step is to focus on strategic partnerships and growth, to ensure we can connect our sophisticated platform and automation with the businesses that can benefit from it, and there is no one more capable than Bill Dinan," said Marc Poirier, CEO.
Acquisio's New SVP, Sales.
Over the last 10 years, Yann has successfully led several sales teams at ADP, a Fortune 500 company, and is a member of numerous President's Clubs. His success has been based on a dedication to results, and the design and unflinching execution of sales processes centred around sales reps' development.
"I am thrilled to join Acquisio and contribute to its growth," says Yann Besançon. "Acquisio's platform will truly shake up the industry, allowing SMBs to quickly grow their business via the web, and my job is to continue to push Acquisio's expansion in the local space and position Acquisio as a market leader," says Yann Besançon.
"Yann's bringing the type of cadence and drive that an organization with our growth curve needs. As we continue to scale, having someone like Yann who can build and lead a large, multi-segment sales force is critical to our ambitions - and I know he's the right guy to do it - " says David McIninch, CRO.
Acquisio provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. Marketers of any size can benefit from Acquisio's advanced data science tools to automate and optimize most of the processes involved in acquiring new customers online.
As one of the first SaaS companies to apply advanced machine learning technology to advertising, Acquisio's high-frequency optimization algorithms perform nearly 2.5 million campaign adjustments per day for 400 clients running over 300,000 campaigns. Acquisio is recognized as being one of the fastest-growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for five consecutive years.
Acquisio has its headquarters in Montreal, and has offices in New York, Seattle, Austin, Rio de Janeiro, London, Istanbul and, Tokyo. For more information,contact Acquisio.
Media Contact: [email protected], North 6th Agency, 212-334-9753