Acquisio Announces Its Latest Customer Experience Initiative

Award-winning digital and programmatic marketing solution, Acquisio, announces new innovations to drive customer intimacy.

Nov 18, 2015, 07:00 ET from Acquisio

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MONTREAL, Nov. 18, 2015 /PRNewswire/ -- Acquisio, the award-winning provider of digital marketing solutions for agencies and local businesses, continues to announce new innovations in the digital marketing industry - this time revealing a new customer advocacy program - Acquisio Launch Pad.

Launch Pad provides a mechanism to engage with and reward Acquisio's base of loyal customers and advocates to deliver a greater sense of community amongst marketing professionals all over the world.

"More and more often, marketers are looking to technology to provide insight, support and scale to improve their jobs." said Marc Poirier, CEO and co-founder of Acquisio. "Just because we are a software provider, doesn't mean we need to deviate from the return we get on the relationships we build." Says Poirier. "We wanted to ensure that we had a mechanism to stay engaged with our loyal clients as we continued to grow."

"In this day and age, companies look to those people they know - friends, colleagues and peers - to provide the insight and objectivity required to choose a partner for digital marketing solutions." Says Mark Organ, CEO of Influitive. "Influitive helps companies like Acquisio engage their loyal clients and leverage the power of their advocacy to deliver a great customer experience."

Acquisio's partnership with Influitive is the latest customer success initiative the company has made, complimenting a recent deployment of Intercom for client service.

"These initiatives are vital for the growth of Acquisio, especially as we continue to expand internationally." Says David Sullivan, VP of Customer Success for Acquisio. "Engaging with our current base of raving fans - regardless of size - allows us to scale our business alongside our clients, while still maintaining the relationships we've built over time."

About Acquisio

Acquisio is a programmatic digital marketing solution for agencies, resellers and direct advertisers to deliver better, faster, and smarter campaign results.

Founded in 2003, Acquisio has developed high-powered digital marketing software designed to solve the inefficiencies all digital marketers face.

Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Technology Fast 500TM award for five consecutive years. Acquisio is used by companies like GroupM, Sensis, Hanapin Marketing, iRep, Yellow Pages and Microsoft to deliver better digital marketing campaign results. While its headquarters are in Montreal, Canada, Acquisio also has offices in New York, Austin, Seattle, London, and Tokyo.

For more information, visit

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Boston, Palo Alto and San Francisco. Today's buyers are increasingly leveraging their peers' opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive's customers include some of the most successful and fastest-growing firms in the world like Acquia, Atlassian, DocuSign, HireVue, Hootsuite, HP Software, Marketo and Oracle. To learn how to get your advocates working with you, please visit

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SOURCE Acquisio