Acquity Group Named a "Strong Performer" Among Global Commerce Service Providers

CHICAGO, Feb. 27, 2012 /PRNewswire/ -- Acquity Group LLC, a leading global Brand eCommerce™ and digital marketing company, announced today that it has been ranked as a "strong performer" in "The Forrester Wave™: Global Commerce Service Providers, Q1 2012" report by Forrester Research, Inc (February, 2012). According to the report, Acquity Group "has strong capabilities helping clients establish strategies, define requirements, and select eCommerce technologies.…" The report is based on a 72-criteria comparative evaluation of the top 12 global commerce service providers (GCSPs).

As an independent digital agency focused on eCommerce, experience design, and experience management solutions, Acquity Group received top scores on the report's scorecard in these areas. The company tied for first in both "commerce services focus" and "eCommerce focus," third in "customer experience and design services," and third in "hosting support."

"Digital commerce has changed global consumption patterns, making it essential for companies to deliver the most relevant information to consumers at the time -- and through the channel -- most convenient to them," said Matt Schmeltz, co-founder and CMO of Acquity Group LLC. "We feel that our recognition as a strong performer in the global commerce space is due largely in part to our deep understanding of the digital consumer. This knowledge, combined with our technical expertise, enables us to create powerful user experiences that serve as natural extensions of brand personalities and sets us apart in the global eCommerce space."

According to the report, Acquity Group "has established itself as a provider of comprehensive commerce design and implementation services," and was recognized for its fast growth.

Steady growth in digital commerce has contributed to an explosion in demand for Acquity Group's core expertise.  This unique offering, known as Brand eCommerce, combines brand development, digital marketing, and eCommerce, to enable companies to communicate and deliver on brand promises across a multitude of new digital channels.

Forrester also notes in the report that eCommerce is growing at a double-digit rate year-over-year in North America and Western Europe; growth is even faster in the Asian Pacific market, which now accounts for more than 40% of the total global online population.

Acquity Group's current portfolio of global brands conducts multi-billion dollar eCommerce sales per annum in the North American market. The company has also built a knowledge base around the global Brand eCommerce ecosystem, launching global brands into new international markets.  Acquity Group has offices in Beijing and Shanghai, and a dedicated practice area focused on extending brands into the Chinese market.

The company recently launched the first major Chinese brand in the U.S. market, Digital Li-Ning, a joint venture between Acquity Group and global sportswear giant Li Ning Company Limited.

To download "The Forrester Wave™: Global Commerce Service Providers, Q1 2012" report, visit www.acquitygroup.com/forresterwave.

About Acquity Group LLC

Acquity Group is a leading global Brand eCommerce™ and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia.

CONTACT:
Lauren Eichmann
312.267.2939
[email protected]

SOURCE Acquity Group LLC