Acquity Group Taps Former SapientNitro Exec David Chang as SVP of Digital Strategy, Marketing and Creative

Industry veteran David Chang joins Acquity Group to grow the agency's strategic capabilities in elevating brands, acquiring customers and creating engaging digital experiences.

Jan 30, 2013, 11:43 ET from Acquity Group LLC

CHICAGO, Jan. 30, 2013 /PRNewswire/ -- Acquity Group  (NYSE AMEX: AQ), a leading digital agency, announced today it has appointed David Chang as Senior Vice President of Digital Strategy, Marketing and Creative services. Chang will lead a team of 150+ digital experts in driving exceptional business results for Acquity Group's growing client base.   

With 16 years of experience at SapientNitro across multiple global geographies, Chang has delivered digital marketing and eCommerce solutions for leading retail, consumer products and telecommunications brands. During his tenure, he grew some of the company's largest clients and strongest brands by staying highly focused on solving strategic business challenges. His background in growing high-performing teams will be instrumental in his role at Acquity Group.

"Our ability to attract and retain the world's best talent is the driving force behind Acquity Group's success in the digital services industry," said Jay Dettling, President, North American Services at Acquity Group. "David's experience in building long-lasting client relationships through the delivery of integrated marketing, creative and technology services will enable us to further expand our business and provide a highly differentiated offering." 

The addition of Chang to Acquity Group's leadership team reinforces the company's focus on elevating brands, acquiring customers and creating engaging digital experiences for B2C and B2B clients through its Brand eCommerce offering. 

"I am excited to join a team of such remarkably talented people," said Chang. "We are uniquely positioned with the expertise, scale and agility to help clients acquire, convert and retain customers in innovative and memorable ways."

To find out more about Acquity Group's innovative technical and creative eCommerce solutions or careers with the company, visit

About Acquity Group

Acquity Group is a leading global Brand eCommerce® and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create unique brand experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia. To define a unique perspective for your business, contact Acquity Group at

Emily Johnson Walker Sands Communications (312) 267 2939 

SOURCE Acquity Group LLC