Acquity Group Wins Webby Award for Best Insurance Website

CHICAGO, May 21, 2012 /PRNewswire-Asia/ -- Acquity Group (NYSEAMEX: AQ), a leading global Brand eCommerce™ and digital marketing company, announced today that it took top honors for the best insurance website in the 16th Annual Webby Awards, the leading international award honoring excellence on the Internet.

"Webby Award winners like Acquity Group are setting the standard for innovation and creativity on the Internet," said David-Michel Davies, Executive Director of The Webby Awards. "It is an incredible achievement to be selected among the best from the nearly 10,000 entries we received this year."

The application of Acquity Group's innovative approach to digital design, known as Brand eCommerce™, was largely the reason Acquity Group won the best insurance website award. This new concept is a unique blend of technology and marketing that allows brands to sharpen their cross-channel presence and provide a more consistent user-experience regardless of device or location.

The approach spoke directly to the client's need to create an online environment that resonated with teens by leveraging social media and interactive games with tangible rewards like music downloads and gift cards. The new site also facilitates proactive discussions between teens and parents about driver safety and the dangers of texting and driving.  

"This campaign is an excellent example of how our customer-focused strategies enable brands to refine their digital presence and build more valuable, long-term relationships with their customers," said Jay Dettling, Executive Vice President at Acquity Group. "It is an absolute honor to receive a Webby Award recognizing our team's dedication to excellence. Our goal is to continue to raise the bar for digital brand experiences."

Hailed as "Internet's highest honor" by The New York Times, the Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS), which nominates and selects winners. The IADAS is comprised of web industry experts including:

• Media mogul Arianna Huffington
• Skype CEO Tony Bates
• SHFT.com co-founder Adrian Grenier
• Instagram co-founder Kevin Systrom
• Mobile-phone inventor Martin Cooper
• Mikael Hed, CEO of Rovio, creators of the Webby Award-winning game app Angry Birds

Entries are evaluated based on six criteria: content, structure and navigation, visual design, functionality, interactivity, and overall experience. Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 16th Annual Webby Awards expands the mission of the Webby by honoring excellence in over 100+ Website, Interactive Advertising & Media, Online Film & Video, and Mobile & App categories.

Acquity Group will receive its Webby award at a ceremony on Monday, May 21 at the Hammerstein Ballroom in New York City. Details about the 16th Annual Webby Awards and the list of winners, nominees and honorees in all categories are available at www.webbyawards.com.

About Acquity Group

Acquity Group is a leading global Brand eCommerce™ and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America and Asia.

About The Webby Awards

Hailed as the "Internet's highest honor" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising & media, online film & video, and mobile & apps. Established in 1996, the 16th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Yahoo!, Vitamin T, MLB Advanced Media, Rackspace Hosting, JWT, The Atom Group, Financial Times, PricewaterhouseCoopers, and Guardian News and Media.

For further information, please contact:

Emily Johnson
Walker Sands Communications
330-506-9950
[email protected]

SOURCE Acquity Group LLC