ACTIIV EXPANDS FROM SCALP TO STRAND WITH INTEGRITYrx, A NEW APPROACH TO PROFESSIONAL HAIR PROTECTION

Powered by IntegriFLEX Technology and BioREPAIIR Complex, the three-step system delivers up to 2X better breakage protection in head-to-head testing.*

NASHVILLE, Tenn., Sept. 15, 2026 /PRNewswire/ -- For a decade, ACTIIV has built its expertise around where healthy-looking hair begins: the scalp. Now, the professional haircare brand is taking that expertise from scalp to strand with INTEGRITYRX, a three-step system designed to help protect hair before and during chemical stress, REPAIIR after the service and maintain results between appointments.

The launch challenges one of professional haircare's most established conventions: waiting until hair is already compromised to begin addressing damage. INTEGRITYRX starts before.

At the center of the system is a new approach ACTIIV calls Multi-Bond Stabilization, powered within its professional-exclusive Processing Shield by IntegriFLEX Technology. Rather than limiting the conversation to traditional bond repair, INTEGRITYRX takes a broader approach to hair integrity—combining multi-bond support with fiber flexibility and a complete system designed around the damage cycle. Because bond support is only the beginning.

"For years, professional haircare has focused on repairing damage after it happens. We wanted to change the timeline," said Jared Reynolds, Founder of ACTIIV and Molecular Biologist & Biochemist. "INTEGRITYRX starts with protection before chemical processing and extends that approach through post-service REPAIIR and athome maintenance. We're taking the science and professional expertise ACTIIV has built at the scalp and applying that same thinking to the integrity of the strand."
— Jared Reynolds, Founder of ACTIIV, Molecular Biologist & Biochemist

THINK BEYOND BONDS. THINK INTEGRITY.
Hair integrity is more complex than a single bond type or a single moment of damage. INTEGRITYRX was developed around a broader philosophy: support the hair through the entire cycle of professional and everyday stress.

Within Processing Shield, IntegriFLEX Technology combines Multi-Bond Stabilization + Fiber Flexibility, helping support the hair as it undergoes chemical stress.

The concept is simple:
Rather than adding another step to the stylist's service, Processing Shield integrates directly into the existing workflow. It is applied before chemical processing, starts working in approximately 10 seconds, and requires nothing to be mixed into the chemical formula.

In third-party head-to-head instrumental testing, the INTEGRITYRX system delivered:
UP TO 2X BETTER BREAKAGE PROTECTION* vs. leading professional hair strengthening and repair treatments.
That performance establishes the foundation of a system designed not simply around what happens after damage—but around helping protect hair throughout the process.

BEYOND BONDS - MEET BIOREPAIIR COMPLEX
Chemical stress is only one part of the damage hair experiences. Breakage. Split ends. Friction. Porosity. Frizz. Static. Heat. That broader damage story is where BioREPAIIR Complex comes in. The multi-action technology platform works across the INTEGRITYrx system to support overall hair integrity and visibly improve signs of compromised hair, taking the system beyond the traditional bond-repair conversation.

Together, IntegriFLEX + BioREPAIIR Complex create the technology story behind INTEGRITYRX:

Multi-Bond Stabilization. Fiber flexibility. Multi-action REPAIIR.

One system. The whole damage cycle.

PROTECT: Processing Shield Chemical Protectant Spray — Professional Exclusive. Protection begins before the chemical service.
Processing Shield is designed to integrate seamlessly into the professional workflow, beginning to work in approximately 10 seconds while the stylist prepares the service. Powered by IntegriFLEX Technology, Processing Shield combines multi-bond stabilization with fiber-flexibility support to help hair better withstand chemical stress. The professional-exclusive formula requires no mixing into color or lightener, no change to the chemical formula and no added processing time. Most importantly, its performance has been demonstrated in head-tohead testing as part of the complete INTEGRITYrx system, delivering up to 2X better breakage protection versus leading professional treatments.*

REPAIIR: REPAIIR Bio-Enrich Hair Mask
After the service, INTEGRITYRX shifts from proactive protection to intensive REPAIIR. Powered by BioREPAIIR Complex, the Bio-Enrich Hair Mask visibly transforms compromised hair in as little as three minutes. Third-party instrumental testing demonstrated:

• Up to 88% split-end repair
• Up to 61% less breakage
• 93% less combing friction
• Frizz control for up to 24 hours
• Improved softness, shine and manageability after one use*

MAINTAIN: REPAIIR All-In-One Heat Protectant
Hair integrity does not end when the client leaves the salon.

The lightweight daily leave-in extends the system into the client's routine, helping defend against heat styling, humidity, friction and everyday stress while supporting smoother, more manageable hair. Third-party instrumental testing demonstrated:

• Up to 94% split-end repair
• Up to 87% less frizz
• Up to 43% less breakage
• Heat protection up to 450°F
• 100% elimination of static buildup
• 94% less combing friction*

FROM SCALP TO STRAND
INTEGRITYrx represents an expansion of ACTIIV's long-standing scalp-first philosophy—not a departure from it. For a decade, ACTIIV has focused on the foundation of healthy-looking hair, developing professional solutions around thinning, shedding and scalp wellness. INTEGRITYrx takes the next step. Because healthy-looking hair doesn't end at the scalp. By bringing together professional pre-service protection, post-service REPAIIR and ongoing at-home maintenance, ACTIIV is extending its approach from the environment where hair begins to the integrity of the fiber itself.

Protect before. REPAIIR after. Maintain between.

Clean Performance Without Compromise. Every product in the INTEGRITYRX collection is: Color-safe

• SLS/SLES-free
• Paraben-free
• Phthalate-free
• Vegan
• Cruelty-free

The REPAIIR Bio-Enrich Hair Mask and REPAIIR All-In-One Heat Protectant launch direct-to-consumer on September 15, 2026, while Processing Shield Chemical Protectant Spray remains available exclusively through professional salon distribution.

*Up to 2X better breakage protection based on independent third-party repeated grooming and image analysis testing versus leading professional hair repair treatments. Additional performance claims are based on third-party instrumental testing conducted on treated, damaged or bleached human hair fibers/tresses under controlled laboratory conditions. Results may vary.

About ACTIIV
ACTIIV is a scalp-first hair wellness brand dedicated to supporting healthier-looking, fuller hair through sciencebacked, plant-powered care.

Media Contact: Samantha Kyle, [email protected]

SOURCE ACTIIV Hair Care