ActionCOACH Scores High on Franchisee Satisfaction

LAS VEGAS, March 2, 2011 /PRNewswire/ -- ActionCOACH franchisees are happy business owners, according to Franchise Business Review, a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The company was ranked #31 in the large systems category.

For ActionCOACH, the world's number one business and executive coaching company, receiving industry and franchise awards is commonplace. However, the franchisee satisfaction award is the one the company anticipates the most.

"This is the award we really strive for. We are constantly working hard to improve upon this area of our business. It's so important because this award is not just based on numerical values but people's emotions about our franchise," CEO ActionCOACH USA & Canada, Jodie Shaw said.

"For a large format franchise, franchisors can find it increasingly difficult to keep franchisees happy just because of sheer volume. Being always placed in the Top 50 Franchises based on franchisee satisfaction is a real pat on the back for our brand," she added.

"No matter how great your system is, if your franchisees are not happy, then growth is not possible. Our franchisees are really our business partners. We listen more than we talk and we foster open communication."

Shaw continued, "This is my first year as CEO, and, having swapped chairs with a beloved founder, it was extremely important to me that the change had positive impact at a franchisee level. It's been a great year. Our coaches were able to get more clients than they have in the history of the company, while managing to get better results."

With a 20% increase in quarter over quarter growth last year, ActionCOACH decided to include Item 19, commonly referred to as the Earnings Claim into its Franchise Disclosure Document or FDD.

"While a vast majority of franchisors shy away from including the Earnings Claim in their FDD, we are proud of the fact that our Earnings Claim proves that an ActionCOACH earns significantly higher income than other brands or independent business coaches outside our system," Shaw said.

Shaw believes innovation is at the helm of the ActionCOACH business coaching franchise.

"Of all the companies I have worked for, ActionCOACH is the most dynamic. We constantly achieve more at a rapid pace. We have strength in numbers and are able to control the conversation about business coaching online," she said. "We are extremely innovative and as part of our upcoming Business Excellence Forum, we will be bringing together a community of people being coached for the first time later this year. Business is great and the future looks very bright."

About ActionCOACH: ActionCOACH is the world's number one business coaching and executive coaching firm, with more than 1,000 offices in 33 countries. To learn more, go to actioncoach.com.

About Franchise Business Review: Franchise Business Review is a market research firm that administers the FBR50 – Franchisee Satisfaction Awards™—an annual rating of the top franchise companies based on the highest level of overall franchisee satisfaction by participating companies.

SOURCE ActionCOACH